Story image

The facts behind digital signage

21 Jul 2015

As technology continues to improve customer engagement opportunities, digital signage is rapidly becoming an integral part of the marketing mix, according to research from cloud-based digital signage platform SignStix

In a recent whitepaper, The Key Facts Behind the Accelerating Adoption of Digital Signage, the firm says forward-thinking corporates are ceasing the opportunity to attract attention, leverage in-store sales and influence up-sell purchase decisions with digital signage.

The research says digital signage acts as canvas for unlimited marketing content, and catches the attention of 63% of people. 

According to the research, 84% of UK retailers say  digital signage created brand awareness, as well as other benefits including low costs, flexibility and high impact.

The study shows 42% of retail video viewers prefer stores with video displays, worth perceived waiting times reduced by 35%. 

Half of the top 100 retailers in the USA are testing beacons in 2015, according to the study. Beacon technology allows digital signage to display personalised messages to customers. 

The research shows over 60% of buying decisions are made at the point of sale, and digital signage can trigger an upswing in sales of almost 32%

“The dependence on digital has changed the retail environment when it comes to customer experience,” SignStix says in a company blog post. 

“With the vast amount of content available for retailers to use, it is in their greatest interest to implement digital experiences to enhance customer experiences.

“One of the principal endpoints which is being used across many stores is digital signage. It can be tailored and deployed to whatever the operator chooses, and more importantly can be changed based on the target customer.”

Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."
Meet the future of women in IT
Emily Sopers has just won Kordia’s first ever Women in Technology Scholarship, which was established to address gender imbalance in the information and communications technology (ICT) sector.
Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Kiwis know security is important, but they're not doing much about it
Only 49% of respondents use antivirus software and even fewer – just 19% -  change their passwords regularly.