Story image

Five tips to make your Facebook page work for you

18 May 2012

You've taken the plunge and set your business up with a Facebook fan page. You’ve read the pages and pages of terms and conditions and you know what not to do when you’re posting to the page. The trouble is you’re not quite sure where exactly you should start. 

Start Up has done some research and come up with some tips for you:


1 Cover photo

The cover photo on your page is prime real estate and is your chance to make a great first impression, so use the space wisely. While the rules around what you can put in that space are quite strict (it can’t be word heavy, it can’t carry a call to action) you can use it to visually promote your business. Use this space to show off events and products that will catch your client’s attention.


2 Images

Timeline is image focused, so take advantage of it and get those photos up there. Encourage your staff and your clients to help out too. There’s truth in that old saying: a picture is worth a thousand words.


3 Insights

The insights graphs and statistics, similar to the Google analytics you are already used to, are your friends. Insights tell you how much reach your page actually has and if it is doing what you expected.  They’ll also provide valuable information about the things that interest your fans. 


4 Milestones

Recording milestones allows you to show off your company’s achievements and memorable moments. This is where you celebrate a decade in business, your fancy new rebranding, the business award you won last week, or your 100th sale (or fan). Remember to include a photo and respond to any comments you get from your fans.


5 Engage and embrace

Talk to your fans. Engagement is the name of the game when it comes to Facebook, so encourage your fans to post images and comments and then highlight them. As people see you are genuinely responding and reacting to them, they will begin to visit your site more regularly. 

What things have worked for your business? Share them with us in the comments below. 

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.