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German holographic advertising vendor sets sights on APAC

German holographic advertising vendor Holoco has opened an Australian office as it seeks to roll out its multifunctional 3D holographic advertising displays throughout Asia Pacific.

The vendor provides displays designed for POS retail enviornments, which bring products to life with 3D animation which appears to ‘float’ around the physical product placed on the display.

The offering comes as both a stand alone unit or with stand and shelves, and uses state-of-the-art technology combined with special glass to serve custom produced animations that appear as free floating around the real life product.

The holograms can be incorporated into a range of the vendor’s shelving systems or in custom-built life-size exhibits at events, marketing activations and showrooms.

Ronnie Navani, Holoco Australia managing director, says the company’s expansion into Asia Pacific will challenge everyday in-store promotional tools.

“Holograms aren’t new, but Holoco’s niche POS-specific multifunction technology offers a retail focused solution for marketers looking to capture the eye of customers,” Navani says.

He says the systems are ‘all about the wow factor’, combining a customer’s fascination for real-life products with a 3D holographic experience to create a stunning visual animation around a product.

The company’s customers base includes Gillette, Philips, Absolut Vodka, Sisley Paris and Porsche, which used a life size exhibit at the 2015 IAA Frankfurt Auto Show and again at Frankfurt International Airport.

Holoco says it is the most awarded sales display in Europe, with five Display Superstar 2015 Awards, and is the only holographic display producer in the Asia Pacific region offering flexible system solutions tailored to the specific requirements of each brand.