PwC and Google have announced they are entering into a joint business relationship. It is said together they will help bring new and innovative services to companies around the world, enabling them to transform their business for the future.

“For our clients, acquiring the knowledge most important to their operations, securing that information and using it optimally are critical - now more than ever before,” says Paul Nickels, PwC New Zealand’s National Consulting Leader. “PwC is teaming with Google to offer our joint knowledge and capabilities to clients - giving them one place to go, maximising experience and assets from both organisations.”

This partnership is said to be beneficial as both parties have something to bring to the table. Google provides companies with scale, technology platforms and innovation. PwC has industry experience as well as a vast range of business services and cutting edge client insights about strategy through to execution.

With this range of skills and experience, the pair can help companies collaborate and use technology more effectively and adapt to the changes taking place in the world of business.

“Millions of companies, large and small, look to Google to help them launch, build and transform their business,” says Amit Singh, President, Google for Work. “We are delighted to enter into a relationship with PwC - a leading advisor for businesses around the world - to bring the best of Google to work and help companies innovate. It’s great to see PwC lead by example, accelerating their own journey to the cloud that will lead to enhanced collaboration, greater speed and ultimately, transform their business for the digital era.”

There are three primary ways in which PwC and Google will help clients, with the overarching focus on existing solutions and developing new offerings.

Using PwC’s business insights and Google Apps - the suite of cloud-enabled collaboration and productivity tools - companies will have the resources to be more productive, serve customers more efficiently and connect with employees.

With the PwC analytical acumen and Google Cloud Platform, businesses will be able to make the most of technology and information. They’ll be better equipped to reinvent and optimise operations, and deliver a more enhanced customer experience.

These tools, resources and guidance will allow and encourage businesses to not only compete with new entrants and adapt to the market, but they can be innovation leaders.

“Ultimately, our collaboration is about helping clients to embrace their journey to the cloud, and transform their organisations to thrive and maintain relevance in a rapidly changing world,” says Bruce Hassall, PwC New Zealand Chief Executive Officer.