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Honolulu Airport aims for happy travellers with new digital signage

Travellers at Honolulu International Airport might well be happier travellers following the installation of two 44.6-foot by 7.3-foot NanoLumens LED displays, which now serve as the central traveller communications platform at the airport.

NanoLumens says a JD Power and Associates report suggests happy passengers spend an average of 45% more than grumpy ones – or $20.55 versus $14.12 on airport purchases in shops and eateries.

The NanoSlim 6MM pixel pitch solutions, installed by NanoLumens system integration partner Ford Audio-Video, provide flight information to travellers.

Travis Ellis, Ford Audio-Video project engineer, says the goal of the project was to provide departure flight information that could be visible throughout each of the two lobbies, which are about 120-foot long.

“Additionally, the airport required that there be additional LED real estate space to show additional content of passenger interest, such as a destination city’s weather and a Hawaii tourism video slideshow,” Ellis says.

SITA manufactured software running on Dell Optiplex XE2 computers is being used to generate the flight information with a BrightSign 4K242 solid state media player used to output destination city weather and the Hawaii Tourism video slideshow.

Ellis says the installation is the first large format LED display installation at Honolulu International Airport.

“The success of this project should help us to bring future large format LED displays to lobbies four through eight of the airport’s overseas terminal,” Ellis says.

Ford Audio-Video is a long-term provider of public address, flight information display and gate management system maintenance and AV integration to the airport.

NanoLumens solutions are in use at a number of airports, including London’s Stansted and Heathrow Airports, Miami International, and Australia’s Darwin International Airport.

Eric Seigler, NanoLumens regional sales manager, says more and more airports are using large format LED based visualisation solutions to cut through the clutter and engage hurried travellers with critically important messages, information and, in many cases, sponsored advertising content.