Story image

Hootsuite's Amplify for Selling helps leverage social media for sales

21 Jun 17

Social media management platform Hootsuite has launched Amplify for Selling, a mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue. 

In conjunction with the Amplify for Selling launch, Hootsuite is publishing a new commissioned study conducted by Forrester on the state of social selling.

“Sales reps are constantly under pressure to find and develop qualified leads in order to meet their quota,” says Hootsuite global industry principal Koka Sexton.

“Hootsuite’s Amplify for Selling solution empowers reps to leverage social to nurture and build rewarding relationships that can turn into closed deals, faster.”

In today’s digital world, social is where customers are, and organisations recognise that it will be the dominant sales channel of the future.

In the Forrester Consulting study, sales and marketing leaders around the globe recognise that social is a priority for sales organisations.

According to the report, “virtually all respondents see value in social selling; only 2% reported having no plans for establishing a programme.”

The study goes on to say that “only 20% of marketers and sellers indicated that sales teams typically execute all social selling activities - from developing their profiles to tracking leads.”

Amplify for Selling is a new social selling solution complementing Hootsuite’s employee advocacy offering, Amplify.

With Amplify for Selling, organisations can more effectively use social to drive top-line results.

The mobile application enables sales reps to:

·       Accelerate sales pipeline with targeted social listening - Integration with CRMs (Salesforce and Microsoft Dynamics) help sales reps increase sales productivity by enabling them to import contacts from their CRM into Amplify for Selling and following them on Twitter. Social signals can be set up to help sales reps listen and get notifications about relevant conversations from their contacts so they can reach out in real-time.

·       Close more business by building and nurturing relationships on social - Sales reps can generate new leads and build online influence by sharing pre-approved and curated content to multiple social channels at the same time, including LinkedIn, Twitter, Facebook and Instagram. They can engage in real-time with prospects through retweets and likes, as well as reply to conversations.

·       Leverage high-performing marketing content for maximum results -  Sales reps can see how leads have engaged with content by user, social network and content category, to help uncover what type of content and tactics are resonating with their audience.

·       Build a social presence anywhere and anytime - As a mobile product, Amplify for Selling allows sales reps to connect with leads instantly, whether they’re on the go or at their office.

HPE promotes 'circular economy' for end-of-use tech
HPE is planning to show businesses worldwide that throwing old tech and assets into landfill is not the best option when it comes to end-of-use disposal.
This could be the future of ridesharing
When you hear the words ‘driverless vehicle technology’, the company Bosch may not immediately spring to mind.
2019 threat landscape predictions - Proofpoint
Proofpoint researchers have looked ahead at the trends and events likely to shape the threat landscape in the year to come.
InternetNZ welcomes Govt's 99.8% broadband coverage plan
The additional coverage will roll out over the next four years as part of the Rural Broadband Initiative phase two/Mobile Black Spots Fund (RBI2/MBSF) programme expansion.
Commerce Commission report shows fibre is hot on the heels of copper
The report shows that as of 30 September 2018 there were 668,850 households and businesses connected to fibre, an increase of 45% from 2017.
Dr Ryan Ko steps down as head of Cybersecurity Researchers of Waikato
Dr Ko is off to Australia to become the University of Queensland’s UQ Cyber Security chair and director.
Businesses in APAC are ahead of the global digital transformation game
“And it’s more about people and culture - about change management - along with investing in the technology.”
HubSpot announces fund for 'customer first' startups
HubSpot is pouring US$30 million (NZ$40 million) into a new fund to support startups that demonstrate ‘customer first’ approach of not only growing bigger, but growing better.