Story image

How effective is social media for Kiwi SMBs?

06 Oct 2015

A new online survey will determine how effective social media is for Kiwi businesses.

The survey was instigated by Kathleen Boyd, director of online communications and digital marketing firm OMG Solutions. Boyd says it is the first of its kind in New Zealand.

The survey aims to provide details on the most popular social media platforms and how small and large businesses are using them.

OMG Solutions has teamed up with Easy Social Media, Socialites and Cre8ive Advertising to get the survey underway.

“We have four independent companies from around the country coming together to collectively gather data that can be shared to provide a big picture of how social media is used,” says Boyd.

“There is a solid case for why businesses need to be online and social media forms a large part of marketing strategies for many businesses,” she says.

“The information gathered from this survey will be valuable and form a foundation from which New Zealand businesses can benchmark their results.”

Involved in the survey are Wendy Thompson, CEO of Socialites, a social media marketing company based in Auckland; Jef Kay, director of Easy Social Media based in Auckland, Christchurch and Sydney; Philippa Crick, director of Cre8ive Advertising, a strategy, branding, design and digital marketing company based in Dunedin.

Interested parties can take the survey here

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.