be-nz logo
Story image

How Turners Group modernised their marketing technologies

05 Mar 2020

11 months ago, Turners Group NZ's marketing department turned to a Kiwi start-up to transform their approach to marketing.

The start-up was Stitch, a new age marketing consultancy started by seasoned advertising industry execs Adnan Khan and Simon Wedde.

Stitch was able to help Turners generate more cost-efficient and higher quality leads by stitching together advertising & marketing technology. One of the first outcomes was a 68% drop in the cost of each lead acquired. Better than that, the volume of leads coming in had increased by 530%.

This then created a new challenge, how to cope with these new enquiries. Stitch came to the rescue again enabling Turners to set-up automated email and SMS responses. As well as automated flows to ensure that the Turners customer service team pounced upon the leads in a timely fashion. This now occurred in real-time versus a wait of up to 12 hours. This major project took just two days from briefing to full implementation. This faster turn around to customers increased the post lead interactions by 38%.

“We’re on a journey to improve our digital lead generation and nurture capabilities. And of course, we want to go faster than our resources will allow. Partnering with Stitch enabled us to use their experience & knowledge to build a picture of what we needed to achieve our objectives, as well as helping to develop a fast path to get there. The integration of advertising and marketing technology provided a quick, painless solution to increase response times in our leads to the sale process, resulting in a +38% lift in interactions with leads. And it keeps building towards the ideal picture of what we need to achieve our objectives.”  says, Sean Wiggans, General Manager - Marketing, Turners Group NZ.

Stitch has now nine clients on its books in the 11 months since launch. Turners Group NZ was a foundation client and has shown the power of new marketing technologies in action.

"Our experience is that businesses are only using about a third of the potential of their existing marketing technology and data,” says Simon Wedde, Co-Founder, Stitch.

“Harnessing existing first data will only become more important as privacy regulations such as GDPR, the California Consumer Privacy Act, and even recent announcements from the ACCC in Australia, place restrictions on unsolicited targeting via third-party platforms.”

“The future is less interruption and more integration of services into a consumer’s life with more utility. Businesses are already sitting on a lot of data about their customers, the opportunity is to get this out of silos and stitch it together across platforms to deliver better customer experiences,” says Adnan Khan, Co-Founder, Stitch.

To find out more about STITCH and how they can help your business deliver better customer experiences, visit their website here.

Story image
Google offers Hangouts features for free in midst of COVID-19
As businesses make the move to work entirely remotely as countries go into lockdown during the COVID-19 pandemic, Google is offering free upgrades on their G Suite for business, providing certain enterprise features for free for the next few months.More
Story image
Online retailers lose millions as 1/3 of customers forget password at checkout
Recently released research has found about one in three of online purchases are abandoned at checkout because people cannot remember their password to access their account and confirm their purchase.More
Story image
Will COVID-19 break New Zealand's cash habit?
Despite the majority of local businesses that remain open during the current COVID-19 lockdown introducing card-only transactions, the majority of New Zealanders still carry cashMore
Story image
COVID-19 employment engagement surveys released
Free templates for emergency response employment engagement surveys have been created to help support organisations throughout the COVID-19 outbreak. More
Story image
Axios Systems bolsters University of Canterbury's IT service management
“The Axios Systems team had clearly addressed the requirements set out in our RFP Documentation. Not only did they answer the question of assyst’s capability, but also commented on how we could expand the use of the same functionality in the future phases of our implementation."More
Story image
Vodafone opens Essential Connectivity Hubs during COVID-19 lockdown
Vodafone New Zealand has opened 45 stores this week to support New Zealanders with essential services during the COVID-19 lockdown period. More