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HPE announces new SMB range in line with Next initiative

08 Feb 18

HPE has announced a range of new entry-level configurations for channel partners and customers.

Designed to make IT simple, secure and affordable for small-and-medium-businesses (SMBs), the new offers will provide tailored bundles including servers, storage and HPE Pointnext services for HPE channel partners to sell.

Named HPE SMB Offers, the range is intended to increase sales cycles for partners, improve attach selling, simplify the number of SKUs that a channel partner has to work with for configuring SMB solutions and at the same time allow them the flexibility they need to meet customer needs.

SMBs and SOHOs have limited IT resources and rely on partners to deliver affordable solutions.

By extending the best-selling HPE ProLiant servers into the heart of the small and midsize business segment through HPE SMB Offers, HPE hopes to take the stress out of choosing the right IT solutions as their businesses evolve.

The HPE SMB Offers range was announced globally on February 5 and will be available from February 12 from all HPE channel partners in Australia and New Zealand.

The focus on streamlining HPE offerings to the SMB market is in line with the changes that HPE CEO Antonio Neri pushed forward under the HPE Next initiative.

Unveiled in October last year, the initiative aims to rearchitect and simplify the structure of the company to save the company $1.5 billion over the next three years.

In September, HPE announced an update to its flash portfolio to benefit SMBs.

“To help SMBs continue to move in the right direction, HPE is delivering affordable access to new, advanced technology in a way that preserves cash, helps companies be more efficient and handle change,” said Raj Thakur, HPE South Pacific Hybrid IT vice president and general manager.

The update included a new HPE MSA storage array; HPE Nimble Storage flash arrays; and a more affordable all-flash HPE SimpliVity 380 Gen 10 hyperconverged system.

Complementing these new all-flash systems is the new HPE StoreFabric M-Series switch, which provides price and performance for Ethernet-based storage network connectivity.

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