Story image

IBM Watson sets sights on video in the cloud

27 Apr 17

IBM is taking its Watson technology to video analysis, this time for the benefit of video producers.

The company will roll out a Watson-enabled cloud service that will extract insights from video with an analysis level ‘not previously possible’.

Watson’s cognitive capabilities will provide deep analysis and extract metadata such as keywords, concepts, visual imagery, tone and emotional context.

IBM states that because the AI engine can analyse concepts, language, emotions and visual analysis, the semantic cues can help the platform segment videos into logical scenes.

Behind the scenes, the service uses Watson APIs such as Tone Analyzer, Personality Insights, Natural Language Understanding and Visual Recognition.

According to IBM, there is now a deeper understanding of both content and context.

“We are seeing that the dramatic growth in multi-screen content and viewing options is creating a critical need for M&E companies to transform the way content is developed and delivered to address evolving audience behaviours,” comments Steve Canepa, general manager for IBM Global Telecommunications, Media and Entertainment industry. 

Video producers will be able to identify each scene to attract viewers and advertisers for campaigns.

Last year IBM Research used Watson APIs to create a ‘cognitive movie trailer’ to demonstrate how it can learn from previous trailers. It was able to find what made those trailers effective and use them to create its own trailer.

“Today, we’re creating new cognitive solutions to help M&E companies uncover deeper insights, see content differently and enable more informed decisions,” Canepa continues.

IBM Watson has also recently been applied to cybersecurity and corporate device management in the last few months.

Watson spent a year learning cybersecurity language from more than one million security files. The result will help security analysts use natural language research reports, the likes of which were never accessible to security tools.

IBM expects the latest Watson content enrichment service to be available later this year.

Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.