BKA Interactive has designed a customised and interactive app for Viking Roofspec that changes the way presentations are made.
Many apps currently available for business presentations are linear, inflexible and rely on pre-determined content. The custom iOS app delivers targeted presentations and is said to be the way forward for modern communications.
“The app has revolutionised the way we present to our clients,” says Jane Waddel, Viking marketing consultant. “It is a valuable tool to our sales team, providing information at their finger tips so they are able to respond professionally and quickly to our clients’ queries. It has raised the confidence of our team and our brand impression with our clients.”
Viking Roofspec is an Auckland based business whose sales force is consistently pitching to the architectural and specification community.
The company identified the need for an interactive presentation tool that would engage audiences. The solution was to create a custom-built iOS app that is optimised for the iPad. The Viking Roofspec app provides easy access to images and case studies so the presentation is adaptable and relevant.
BKA Interactive, a Auckland digital agency, designed the app. Waddell says this agency was chosen because of the technical experience they offered, having worked on similar projects.
“Viking was insistent it did not want to compromise the customer experience in any way,” says Barb Anderson, BKA Interactive managing director. She says the app keeps the needs of the customer at the forefront.
Following basic iPad training, and building confidence using the technology, Viking staff began using the app. Particularly sales and technical staff are using it to present information to specifiers, key project stakeholders, customers and expo attendees. Waddell says reps are using their iPads regularly, and choosing the app over PowerPoints.
The app can be used on the go, without the need for a connection to 3G or WiFi, and once complete the presentation can be emailed to clients or customers.