Just like Facebook created its version of a company page, now so has LinkedIn, but the appeal of having a company page on LinkedIn, is the professional business orientated community it sits in. With 85 million business members, who wouldn’t want a business page there?
Normally the profile pages that you set up on LinkedIn are for your personal use, and it is indeed against LinkedIn’s terms and conditions to set a personal profile page up as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a whole lot more engagement and knowledge sharing.
If you have not yet created your LinkedIn company page, simply click on COMPANIES on the top navigation and then ADD COMPANY. You will need to have an email address for that company, as a safeguard to stop people creating company pages if they are not authorised to do so.
From there it is fairly self-explanatory, but did you know you can now: