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Is Facebook's Buy Now button a game-changer for SMBs?

29 Jul 2014

Facebook introduced a new feature last week that businesses are sure to like, testing a way for advertisers to make a direct sales pitch to users... and it could be a game-changer.

Introducing Buy button, designed to help businesses drive sales through their Facebook Pages and the Newsfeed.

The feature allows people to click a button on ads and Page posts to purchase a product directly from a business, without leaving the Facebook website.

This will cause buyers to purchase more products impulsively while browsing through feeds.

The social network had announced earlier this year that it planned to introduce more call to action options for marketers, including a Shop Now button.

Twitter is also meant to be experimenting with a Buy Now button, with the aim of boosting the e-commerce potential from the social network.

According to the Facebook, they have built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure.

None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

At this point the Buy button is limited to a few small and medium-sized businesses in the U.S.

If all goes well, I imagine it will be available to most businesses across the world, which means more shopping and less windows.

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