Did you hear about Velvet Burger? They are one of the most recent companies to have their Facebook page deleted for breaking the rules. They waved ‘bye bye’ to almost 10,000 fans in the process.
You may have also heard Hell Pizza went the same way – losing their page and 20,000 fans along with it. Hell managed to get their page back through someone-who-knew-someone who worked at Facebook, but sadly – in most cases – if this happens to you, you’ll be starting from scratch.
In case you think being in a little country (Velvet Burger and Hell are in New Zealand) or that having far fewer fans will prevent this from happening to you, think again. Don’t get all up in arms with Facebook about this either, the only person to blame is … you.
When you created your Facebook page for your business you ticked a box saying you read and agreed to the terms and conditions. I know, I know, of course you didn’t actually read them (and I don’t blame you, there are pages and pages to read) but ignorance is definitely not bliss.
As Facebook says "We reserve the right to reject or remove Pages for any reason.” And they’re not kidding. Don’t think you’ll get a warning either. One day it could just be gone.
The bad news is that claiming you didn’t know you were breaking the rules won’t cause Facebook to reverse your page deletion decision.
The good news? With a little learning you can prevent the next victim being your page.
Even if you have been playing by the rules, you might read the following list and think "But everyone does that. Why can’t I?”
Well, to paraphrase mothers around the world -"If your friends jumped off a bridge, would you?”
So here’s my list of the most commonly broken Facebook rules; pay attention so your page is not the next in line for the chopping block.
Here are the rules that caused Velvet Burger to lose their page (and their 9,500 fans along with it).
You may not:
These rules also apply when promoting your promotion. So when you advertise (Facebook ads) or reference a promotion (in a Wall post) you need to follow the rules.
These types of promotions, often called wall promotions, are therefore not okay because you’re using Facebook features and functionality to run the promotion:
Whether promotional or not, whenever you collect content or information from a Facebook user, you have to make it clear that you and not Facebook are collecting it.
DISCLAIMER: Do not use this article to decide if what you’re doing is or is not okay. Other than the fact that I haven’t made a complete list of ALL the rules, Facebook updates the rules all the time. You’ll need to do your own research or check it past your Facebook Rep or agency to be sure. You can get started here.
Anna Gervai is the owner of digital agency, Orchid Web Design.