Story image

The IT system behind Aussie success story STM

04 May 2018

While laptops had slimmed down and became more fashionable in the 1990’s, the bags that they were transported around were archaic.

Think boring black fabric computer bags.

This was challenged by an Aussie startup in 1998. STM was founded in Sydney by Ethan Nyholm. He struggled to find a bag that actually protected his new laptop yet was stylish.

Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution.

So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag.

In the 20 years since STM has grown to a 40 person business with its bags & cases sold all over the world, including in Apple’s own stores throughout America.

You can imagine that like any fashion business, maintaining all the different colors, sizes and models is a challenge. The number of models in STM’s product range is extensive.

Three years ago STM considered a number of different ERP solutions and eventually choose NetSuite.

NetSuite is a company owned by Oracle that offers a cloud and browser-based ERP solution. The word suite in the name refers to the fact that they offer a number of software tools that work together in an integrated form.

STM uses the core financial system from NetSuite, as well as the CRM, inventory, warehouse and order management systems.

They also have their e-commerce systems directly connected with NetSuite, so customer and wholesaler orders flow directly in within seconds.

“One of the key reasons that STM choose NetSuite’s OneWorld system is because it easily handles currencies from around the world, consolidating all financial results instantly,” says Edward Nyholm, NetSuite Lead, STM.

STM is extremely happy with their implementation of NetSuite. Nyholm believes a key reason for this success is ‘executive championship’. With senior management using the NetSuite mobile App, dashboards and reporting.

"Our CEO and COO know NetSuite very well, and we see it as a unique business advantage."

In the area of inventory management, STM believes they’ve reduced their freight costs by as much as 25% with the move the NetSuite. This mainly comes from being able to watch inventory real-time, enabling better planning with more goods sent by less expensive sea freight and avoiding last minute yet expensive air freight.

“40% of your IT budget is spent on their NetSuite software licences, although I don’t know how we would do it without NetSuite technologies,” says Nyholm. 

NZ investment funds throw weight against social media giants
A consortium of NZ funds managing assets worth more than $90m are appealing against Facebook, Twitter, and Google following the Christchurch terror attacks.
Poly appoints new A/NZ managing director, Andy Hurt
“We’re excited to be bringing together two established pioneers in audio and video technology to be moving forward and one business – Poly."
NVIDIA announces Jetson Nano: A US$99 tiny, yet mighty AI computer 
“Jetson Nano makes AI more accessible to everyone, and is supported by the same underlying architecture and software that powers the world's supercomputers.”
Unity and NVIDIA announce real-time ray tracing across industries
For situations that demand maximum photorealism and the highest visual fidelity, ray tracing provides reflections and accurate dynamic computations for global lighting.
Slack doubles down on enterprise key management
EKM adds an extra layer of protection so customers can share conversations, files, and data while still meeting their own risk mitigation requirements.
NVIDIA introduces a new breed of high-performance workstations
“Data science is one of the fastest growing fields of computer science and impacts every industry."
Apple says its new iMacs are "pretty freaking powerful"
The company has chosen the tagline “Pretty. Freaking powerful” as the tagline – and it’s not too hard to see why.
NZ ISPs issue open letter to social media giants to discuss censorship
Content sharing platforms have a duty of care to proactively monitor for harmful content, act expeditiously to remove content which is flagged to them as illegal.