Story image

The IT system behind Aussie success story STM

04 May 18

While laptops had slimmed down and became more fashionable in the 1990’s, the bags that they were transported around were archaic.

Think boring black fabric computer bags.

This was challenged by an Aussie startup in 1998. STM was founded in Sydney by Ethan Nyholm. He struggled to find a bag that actually protected his new laptop yet was stylish.

Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution.

So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag.

In the 20 years since STM has grown to a 40 person business with its bags & cases sold all over the world, including in Apple’s own stores throughout America.

You can imagine that like any fashion business, maintaining all the different colors, sizes and models is a challenge. The number of models in STM’s product range is extensive.

Three years ago STM considered a number of different ERP solutions and eventually choose NetSuite.

NetSuite is a company owned by Oracle that offers a cloud and browser-based ERP solution. The word suite in the name refers to the fact that they offer a number of software tools that work together in an integrated form.

STM uses the core financial system from NetSuite, as well as the CRM, inventory, warehouse and order management systems.

They also have their e-commerce systems directly connected with NetSuite, so customer and wholesaler orders flow directly in within seconds.

“One of the key reasons that STM choose NetSuite’s OneWorld system is because it easily handles currencies from around the world, consolidating all financial results instantly,” says Edward Nyholm, NetSuite Lead, STM.

STM is extremely happy with their implementation of NetSuite. Nyholm believes a key reason for this success is ‘executive championship’. With senior management using the NetSuite mobile App, dashboards and reporting.

"Our CEO and COO know NetSuite very well, and we see it as a unique business advantage."

In the area of inventory management, STM believes they’ve reduced their freight costs by as much as 25% with the move the NetSuite. This mainly comes from being able to watch inventory real-time, enabling better planning with more goods sent by less expensive sea freight and avoiding last minute yet expensive air freight.

“40% of your IT budget is spent on their NetSuite software licences, although I don’t know how we would do it without NetSuite technologies,” says Nyholm. 

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."