Every department within an organisation is equally important.
However, businesses often live and die by sales performance.
As dramatic as it sounds, even small sales ops missteps can have large implications for other lines of business.
When it comes down to it, it’s not uncommon to have little concern for departments outside of your own.
“That’s a sales problem, it doesn’t affect IT” or “Why should engineering worry about sales?”
Unfortunately, sales problems do invariably bleed into other departments.
The Aberdeen Group has created a whitepaper that addresses the top four sales challenges – all of which have implications for IT and engineering.
The report provides compelling reasons why IT & engineering departments should take interest in these areas.
The bottom line? IT and engineering win when these four challenges are solved.
To access the full report yourself, click below to download.