Story image

Junk Free June as much a tech campaign as a charity pledge

16 Jun 2016

The creators of Junk Free June have shared insight into their business model, which is generating more than 50,000 followers on Facebook and Instagram, more than 16,000 participants.

Junk Free June, which encourages people across New Zealand and Australia to give up junk food, while fundraising for either The Cancer Society in New Zealand or the Cancer Council Queensland in Australia. The initiative has currently raised more than 250,000 for the charities.

Junk Free June is an initiative by Little Giant creative director Matt Clayton and CEO Mark Hurley, and they say it fuses its business model, strategy, brand, technology, operations, marketing and management. The initiative is broadcast almost entirely via social media, while customised technology deals with the donations.

They've also attracted the attention of major sponsors such as HP and Les Mills, as well as other key New Zealand public figures.

“With smart execution of our global vision and our experience-first approach we can turn this brand into something far more than what has ever been achieved in the ‘charity’ space. At the least, the potential is certainly exciting,” says Clayton.

Little Giant will also launch a mobile app this year to extend the Junk Free initiative beyond a single month. The app will allow participants to share stories, access content, and connect will communities, which the company says will all contribute to the agencies' ultimate self-sustainability and global scalability goals.

Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Kiwis know security is important, but they're not doing much about it
Only 49% of respondents use antivirus software and even fewer – just 19% -  change their passwords regularly.
Instagram: The next big thing in online shopping?
This week Instagram announced a new feature called checkout, which allows users to buy products they find on Instagram.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.