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Kiwi App company taking on the world

05 Jul 2012

Sush Mobile, established in 2008, has already developed iPhone, iPad, and Android apps for the likes of  Local Government NZ, Spicers NZ Ltd and Ritchies Coachlines, and are currently developing apps for some ‘major corporate players that remain firmly under wraps until launch because they are so cutting edge’.

The Precision Farming app recently launched by Sush was a huge hit at the recent Mystery Creek Fieldays. The 'all in one' tool can be used to order, monitor, measure and record the activities of fertiliser spreaders on farms,saving farmers thousands of dollars on the usual GPS devices used to track fertilising.

The recently launched DIY Form + app removes paperwork for enterprise workers on the go, allowing them to create and fill out custom-made forms on their smart-phone or tablet device to meet specific needs and avoiding data entryduplication.

Sush Mobile director Sheenu Chawla says developing an app for business use is no longer just about making a website user-friendly on a mobile device.

"We are working on several projects at the moment that are business solutions delivered in a fun, innovative way.Some of the apps we are developing are expected to cause a huge stir in the business and digital world because they are breaking new ground in terms of what an app is traditionally used for."

There has been, Chawla says, a pronounced increase in the use of smart phone and tablet devices for business, and all the indications are that usage will continue to rise.

"As a result, mobile device applications are changing the way businesses engage with their customers as well as enhancing the capabilities of their operations. A successful app should not only look great, but also cater to the needs of the user by making their lives easier."

Chawla predicts tablets in particular, such as iPads, will become high demand products for businesses wanting to utilise their large screen for showcasing and sharing work.

"Less than a year ago people were hesitant about the longevity of the iPad, however we've seen a huge burst of interest in tablets, especially in the business sector with employees utilising iPad apps.”

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