Story image

Kiwi born fitness app hits the big time overseas, but not at home

02 Nov 2016

A Kiwi fitness app created in Tauranga has built up a following of 30,000 users in the UK and US markets and has also just won a major award.

My Virtual Mission has received a top 25 honourable mention in the 2016 'Best powered by Strava' apps list. But somehow, it hasn’t yet hit big in the NZ market which director and founder Adam El-Agez says is a bit puzzling.

“We’re taking the world by storm but in our own back yard hardly anyone knows us as a Kiwi brand,” he says.

My Virtual Mission is a goal-setting fitness app which give individuals or groups the ability to set up long distance missions between two points on a map. They can then work towards completing the challenge with each run, ride, walk or swim that a person completes.

Every kilometre that they exercise takes them closer to achieving their personal or team goal.

“We wanted to build an app that gives users a goal to work towards. Working out can be dull and boring but having something that challenges can also be encouraging,” says El-Agez.

“It’s great to know we’re helping people reach their health and fitness objectives through our technology”.

Strava’s endorsements of My Virtual Mission is a major boost to the Tauranga company.

The connection between the two platforms enables Strava users to automatically send their distances to their mission which eliminates the need to manually log distances.

My Virtual Mission also connects with other popular fitness apps including Fitbit and Runkeeper.

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.