Story image

Kiwi businesses have a 'dismal record' for commercialising their innovations, says exec

13 Oct 2016

Turning Innovation into Gold is a nationwide seminar series organised by national intellectual property specialists James & Wells with an aim to champion Kiwi innovation.  

For businesses wanting to protect their products and be inspired by other Kiwi business success stories, James & Wells will be hosting a series of new regional events. 

The series will see them teaming up with the Innovation Council and a number of Kiwi innovators who will share their stories on how they’ve turned innovation into sustainable commercial success.

Ceri Wells, James & Wells founding partner and seminar series panellist says New Zealand is an innovative country but we have a dismal record by OECD standards for successfully commercialising our innovations.  

“Although innovation is on the boardroom agenda like never before, there is little point if you can’t transform your inventions into sustained commercial success,” she says.

Wells explains that New Zealand business has to up its game in this area.  

“We’re far from our markets so the ideal product for us is one that can be sold, licenced and delivered electronically. The seminar series will be very relevant and hugely beneficial for kiwi businesses, especially for those with an eye on the export market,” she adds.

The series has secured 12 speakers including ARANZ Medical CEO Dr Bruce Davey, New Zealand Mānuka Group CEO Karl Gradon, Gallagher Research and Development executive Rob Heebink and StretchSense CTO and Co-Founder Todd Gisby.

With a spotlight on New Zealand’s changing innovation landscape, the panellists will share with attendees their tips for maximising innovation in today’s fragmented and challenging business world. 

Web design programmers do an about face – again!
Google is aggressively pushing speed in the mobile environment as a critical ranking factor, and many eb design teams struggling to reach 80%+ speed scores on Google speed tests with gorgeous – but heavy - WordPress templates and themes.
Digital spending to hit US$1.2 trillion by 2022
A recent study by Zinnov shows that IoT spend reached US$201 billion in 2018 while outsourcing service providers generated $40 billion in revenue.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Dropbox brings in-country document hosting to A/NZ & Japan
Dropbox Business users in New Zealand, Australia, and Japan will be able to store their Dropbox files in-country, beginning in the second half of 2019.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Kiwis know security is important, but they're not doing much about it
Only 49% of respondents use antivirus software and even fewer – just 19% -  change their passwords regularly.
Instagram: The next big thing in online shopping?
This week Instagram announced a new feature called checkout, which allows users to buy products they find on Instagram.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.