be-nz logo
Story image

Kiwi company drives sales for Aussie retailers

Founded in Taupo,Traff1k D1g1tal is making its mark across the Tasman by signing one of Australia’s largest retail groups.

The kiwi company has been named as the new Search Marketing Agency for True Alliance, an Australian distributor for some of the world’s leading brands including Reebok, Speedo, Lee, UGG Australia and Wrangler. 

Michael MacDonald CEO of Traff1k D1g1tal, says the signing of True Alliance is a big milestone for the company.

“There is a genuine excitement among the team to work with True Alliance and we are proud to be working with such a strong group of fashion brands,” he says.

“This shows we have world-class capabilities and can compete with large multi-national firms, thanks to our performance-focused approach that sets us apart from traditional media agencies.”

The True Alliance account was won by Traff1k D1g1tal after achieving great results for OrotonGroup.

The Sydney based retail business has over 80 stores across Australia, New Zealand, Singapore, Malaysia, Hong Kong and China.

Within six months of working with OrotonGroup, the kiwi company helped it achieve a 47% increase in web traffic, a 250% increase in online sales traffic, a 170% increase in sale conversion rate and a 210% increase in revenue.

MacDonald says this kind of success can only be achieved through an integrated strategy covering all aspects of a company’s digital presence.

He explains that Traff1k D1g1tal’s business is evolving as business become more sophisticated in their approach to online marketing.

“Traff1k D1g1tal has been working with some ‘pre-digital’ clients, which might involve building websites, improving their search results, creating a social media presence, or even creating their online brand,” he says.

“With the number of pre-digital businesses rapidly declining, our primary focus is on supporting businesses with their wider digital strategy. The majority of Australian and New Zealand corporates are actively working on transformation of their digital marketing capabilities in some form or other,” explains MacDonald.

“This represents a considerable opportunity for Traff1k D1g1tal for unique positioning within these markets.”

Traff1k D1g1tal has offices in Sydney and Auckland with its head office in Sydney.