Story image

Kiwi company launches online solution

14 Dec 12

An internet software company promising to make it easier to get fresh content and harness social media to add significant value to a company’s website is being launched by New Zealanders Jonny Hendricksen and Paul Bingham.

Shuttlerock aims to generate fresh content which is recognised by search engines at an cheaper and quicker rate, with co-founder Bingham saying:

“Currently there is just not enough time to keep adding fresh content to a company website," he says.

"There are also too many social channels to chase effectively and more are coming.”

Bingham says the company was developed to tackle a number of current problems many businesses experience with their online marketing efforts.

“Companies are challenged to get best use out of social media sites, search engine optimisation can be complicated and often is expensive and some content management systems can also be complicated and often only one person looks after it,” Hendriksen says

“From our own experiences we know more and more customers are demanding up to date and interactive content from their web experience.

"The days of the static website content have come to an end as customers are demanding up to date content.

"Our system creates lots of good relevant content meaning potential customers stay on a site longer, and that means they are more likely to take action.

"Shuttlerock also has the ability to gather email addresses of both customers and their friends, which are an extremely relevant group of potential customers.

"Content can be generated from a range of sources, and is not just limited to staff.

"It’s then uploaded with images which are automatically sized, very much like social media site Facebook, reducing the need for complex content management systems.

Both owners behind Shuttlerock plan to take the company global, after relaunching their website through using their own software to manage new content.

For more information click here

DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.