Story image

Kiwi company launches online solution

14 Dec 2012

An internet software company promising to make it easier to get fresh content and harness social media to add significant value to a company’s website is being launched by New Zealanders Jonny Hendricksen and Paul Bingham.

Shuttlerock aims to generate fresh content which is recognised by search engines at an cheaper and quicker rate, with co-founder Bingham saying:

“Currently there is just not enough time to keep adding fresh content to a company website," he says.

"There are also too many social channels to chase effectively and more are coming.”

Bingham says the company was developed to tackle a number of current problems many businesses experience with their online marketing efforts.

“Companies are challenged to get best use out of social media sites, search engine optimisation can be complicated and often is expensive and some content management systems can also be complicated and often only one person looks after it,” Hendriksen says

“From our own experiences we know more and more customers are demanding up to date and interactive content from their web experience.

"The days of the static website content have come to an end as customers are demanding up to date content.

"Our system creates lots of good relevant content meaning potential customers stay on a site longer, and that means they are more likely to take action.

"Shuttlerock also has the ability to gather email addresses of both customers and their friends, which are an extremely relevant group of potential customers.

"Content can be generated from a range of sources, and is not just limited to staff.

"It’s then uploaded with images which are automatically sized, very much like social media site Facebook, reducing the need for complex content management systems.

Both owners behind Shuttlerock plan to take the company global, after relaunching their website through using their own software to manage new content.

For more information click here

How big data can revolutionise NZ’s hospitals
Miya Precision is being used across 17 wards and the emergency department at Palmerston North Hospital.
Time's up, tax dodgers: Multinational tech firms may soon pay their dues
Multinational tech and digital services firms may no longer have a free tax pass to operate in New Zealand. 
Spark’s new IoT network reaches 98% of New Zealand
Spark is the first company to confirm the nationwide completion of a Cat-M1 network in New Zealand.
WhatsApp users warned to change voicemail PINs
Attackers are allegedly gaining access to users’ WhatsApp accounts by using the default voicemail PIN to access voice authentication codes.
Robots to the fore – Key insights for New Zealand Business into RPA in 2019
From making artificial intelligence a business reality to closer ties to human colleagues, robotic process automation is gearing up for a strong 2019.
50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.