An internet software company promising to make it easier to get fresh content and harness social media to add significant value to a company’s website is being launched by New Zealanders Jonny Hendricksen and Paul Bingham.
Shuttlerock aims to generate fresh content which is recognised by search engines at an cheaper and quicker rate, with co-founder Bingham saying:
“Currently there is just not enough time to keep adding fresh content to a company website," he says.
"There are also too many social channels to chase effectively and more are coming.”
Bingham says the company was developed to tackle a number of current problems many businesses experience with their online marketing efforts.
“Companies are challenged to get best use out of social media sites, search engine optimisation can be complicated and often is expensive and some content management systems can also be complicated and often only one person looks after it,” Hendriksen says
“From our own experiences we know more and more customers are demanding up to date and interactive content from their web experience.
"The days of the static website content have come to an end as customers are demanding up to date content.
"Our system creates lots of good relevant content meaning potential customers stay on a site longer, and that means they are more likely to take action.
"Shuttlerock also has the ability to gather email addresses of both customers and their friends, which are an extremely relevant group of potential customers.
"Content can be generated from a range of sources, and is not just limited to staff.
"It’s then uploaded with images which are automatically sized, very much like social media site Facebook, reducing the need for complex content management systems.
Both owners behind Shuttlerock plan to take the company global, after relaunching their website through using their own software to manage new content.
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