Most businesses have heard about the promise of video conferencing, that travel costs can be slashed and employees will be more productive. But most have also experienced the reality of meetings interrupted with poor video quality, technical issues and very few are collaborating any better. In fact a lot of video conferencing equipment seems to be sitting unused in meeting rooms all over the country.

Clever kiwi firm Face Me has an innovative approach that is overcoming these barriers. Its solution Face Me was launched two years ago as an evolution of what the company was doing with voice calls. They recognised that most video conferencing solutions where focused on rooms not people and that they mainly got used branch to branch, missing the key area of customer contact.

The solution was originally developed to be installed on a server in the customer’s premises, but now has the option of a pure cloud setup. One of their unique advantages is the solution is browser based without the need for installed software. It can operate in either a conference room situation or on a more individual basis from your computer.

Now using their solution customers can schedule in a video conference email the link to the customer or colleague and without software both can be chatting without hassle. The video can be up to high definition over an ADSL connection depending upon the camera installed.

They’ve focused on the bad video experiences most of us have had with video and have a clever model of centrally processing the video in their cloud data center with dedicated CPU and bandwidth for each subscriber. That means that if your video conferencing with three other parties your video stream isn’t uploaded three times but just once.

The opportunities exist for the company in education and health as well as business conferencing. This is both in New Zealand and globally, with resellers being appointed in Australia, Canada and throughout Asia already. Pricing is also lower than its competitor’s $50-100 per user per month, at just $32 based upon a 10 user organisation.

Overall it’s an innovative solution with an impressive growth trajectory, global ambitions and exciting plans to support smartphone users before the end of the year.

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