New Zealand-based ticketing platform iTICKET is readying itself for a new phase of growth after the company migrated its operations to Microsoft's Azure data centers in Australia.

Reece Preston, iTICKET managing director says that since migrating all iTICKET's systems to Microsoft's Australian Azure data centers, the company has seen a notable improvement in processing speeds for all its workloads. The company's systems were previously hosted in Singapore.

“This means our customers are able to experience faster, hassle-free online booking, even with large on-sale peaks in demand; something even larger companies still tend to struggle with,” Preston says. “The system scales to as many servers and databases as necessary to ensure the customer experience is a positive one, whether there is one person online, or 50,000.

Preston, who founded the company as a start-up with fellow developer Phil Jobbins in 2004, says they created iTICKET to be a “new breed” of ticketing company, with the aim of challenging the big multinational ticketing companies.

The company recently marked 10 years of business, and today is processing tens of millions of dollars' worth of tickets every year for more than 1,000 clients across the country.

Preston says the iTICKET system can cope with high amounts of traffic because the company had scaled up the websites on the Azure platform.

Preston says the company is now prepping for a significant move into the fast-paced market of ticketing for sporting events, and that with Microsoft Azure underpinning the iTICKET platform, they will be ‘stadium ready' for their soon-to-be announced foray into the competitive sports industry.

To be able to meet the demands of customers in such a competitive market, Preston says iTICKET needed a cost- effective yet massively scalable online architecture in order to meet the needs of its growing business.

He says this is why the company built and continues to run all its core services across Microsoft's Azure platform, and also why they recently migrated their sites and database to Microsoft's Australia-based Azure data centers.

“We work directly with promoters and venues across New Zealand to deliver a seamless ticketing operation for customers - with efficient online and mobile ticketing, box office software, outlet sales and telephone support,” says Preston.

“Microsoft's Azure platform offers us a wealth of cloud services including infrastructure services, data management, web applications, development and virtual machine testing, storage, backup, and recovery services. It allows us to handle massive spikes in demand without us having to own millions of dollars' worth of server equipment, or employ huge development teams.

Preston says that from their earliest beginnings, technology has played a major part in how iTICKET has been able to compete with – and have the ability to out-perform – larger ticketing organisations.

“iTICKET is a graduate of the international Microsoft Bizspark programme for Independent Software Vendors (ISVs). Microsoft New Zealand continues to take an active role in the on-going development of the iTICKET platform now running in the Cloud.

 “We are working incredibly hard to deliver a brilliant service using great technology, whilst at the same time fostering a brand with personality, and the personal touch – something that ticketing companies tend to struggle with,” he says.

“Microsoft Azure provides us with the scalability and flexibility to be able to handle any challenge – today, and as we grow - and the confidence that comes with knowing that all our data is secure and managed in regional data centers.