bizEDGE NZ - Kiwi parking tech firm hiring after multi-million dollar capital injection

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Kiwi parking tech firm hiring after multi-million dollar capital injection

Kiwi parking technology firm Frogparking is hunting for new talent in New Zealand, Australia and the US as part of a major growth programme off the back of a multi-million-dollar investment.

Frogparking, co-founded by entrepreneurial father-daughter team Don and Shareena Sandbrook in 2010, has grown into a global export with a wide range of major customers and partnerships across the US, Europe and Australasia.

Managing Director Shareena Sandbrook says the investment, amounting to a 25 percent shareholding, will facilitate the company’s growth in its already well-established key markets – a key part of which involves recruitment enabling it to meet escalating demand for its products, to innovate and lead the charge into new markets.

Sandbrook says a key growth area for the company is its real-time indoor and outdoor parking guidance technologies that combines innovative hardware such as solar parking sensors, wireless systems and cloud-based management with the unique benefits of user engagement through Bluetooth smartphone interaction.

“We have a strong point of difference in the market with our focus on using data and real-time information to make the overall experience more user-friendly and tailored to each individual that visits a facility,” she says.

“We can give them instant information, customised promotional offers they can share via social media, creating a community of loyal visitors that feel valued and understood.”

Sandbrook says this is a key attraction for major car park providers like airports and shopping malls as it allows them to differentiate themselves in what is a highly competitive space.

“They can take full control over parking behaviour and analyse a wealth of data on parking and demographic information.”

The company already has well-established distribution networks and partnerships, a suite of large customers using our innovative products and a great team of people here in New Zealand, she adds.

“With this investment, we can build on our successes and take the business to the next level of global growth, aggressively boosting our sales and marketing presence offshore, increasing our engineering and operations team and pumping more funds into R&D so we can continue to lead the curve in technological innovation.”

Frogparking has also appointed shareholder Malcolm Bailey as Chair of the Board, an experienced director and business owner with international market expertise including previous roles as a long-term director with Fonterra, as National President of Federated Farmers New Zealand and with current roles including director with Westpac.

Bailey says he sees Frogparking as an industry leader and is keen to push the company’s drive into key markets including the United States, Asia and Europe.

 “There is enormous capacity in this business and it is growing rapidly. We’re excited to be providing the working capital injection that will help make it achieve its potential.”

Frogparking is now actively recruiting new software, firmware, and installation engineers operational and service personnel and additional global sales and marketing capacity.

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