Story image

Kiwi recruitment firm to solve NZ digital skill shortage woes

16 Jun 15

The skill shortage in New Zealand’s digital industry requires specialist attention.

That’s the word from start up company FutureYou, which has launched in response to a need of a specialist recruitment firm in the digital media and advertising industry. 

The company says the industry is flourishing, with advertising spend up a whopping 53% year over year in Q1 2015 (IAB NZ). However, it claims few people actually know what the industry does or what careers are available.

A search on reveals that 34% of job ads in the advertising and marketing categories are digital related. FutureYou says companies are struggling to find digital people with the right skills and experience, which has lead to a significant talent-go-round within the industry. 

 “Unfortunately many recruitment agencies have just been drift nets for CV’s. Digital companies have basically had to do their own screening, profiling and evaluation and there’s been little value added by their services,” Michael Te Young, FutureYou founder, says. 

“How are they supposed to find good candidates if they don’t understand the roles? To understand digital you have to have done it,” he says.

Te Young has worked in the digital space for more 17 years, having held senior roles across many facets of the industry. Most recently, he spent 7 years as a Digital Business Director at media agency OMD before becoming a consultant in June 2014. In that time he saw the need for a specialist that could work with digital businesses to develop people. 

“Digital is a passion. I love the industry, and how fast it changes otherwise I wouldn’t have been in it for so long,” Te Young says. “I have a lot of close friends and colleagues here so it’s a chance to work with them all. I don’t want to be disconnected from digital but I figure if I treat FutureYou as a digital business and stay close to the industry then I’ll still be digital.”

Te Young is working alongside Erica Kroger who has extensive recruitment experience including eight years operating in ICT and sales and the last three years as a career consultant and coach advising people across all stages of their careers.

FutureYou specialises in digital media disciplines such as management, sales, planning, operations, programmatic, search, content, social, and technology. It can work alongside publishers, agencies, sales networks, suppliers and marketers alike.

DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.