Story image

Kiwi recruitment firm to solve NZ digital skill shortage woes

16 Jun 2015

The skill shortage in New Zealand’s digital industry requires specialist attention.

That’s the word from start up company FutureYou, which has launched in response to a need of a specialist recruitment firm in the digital media and advertising industry. 

The company says the industry is flourishing, with advertising spend up a whopping 53% year over year in Q1 2015 (IAB NZ). However, it claims few people actually know what the industry does or what careers are available.

A search on seek.co.nz reveals that 34% of job ads in the advertising and marketing categories are digital related. FutureYou says companies are struggling to find digital people with the right skills and experience, which has lead to a significant talent-go-round within the industry. 

 “Unfortunately many recruitment agencies have just been drift nets for CV’s. Digital companies have basically had to do their own screening, profiling and evaluation and there’s been little value added by their services,” Michael Te Young, FutureYou founder, says. 

“How are they supposed to find good candidates if they don’t understand the roles? To understand digital you have to have done it,” he says.

Te Young has worked in the digital space for more 17 years, having held senior roles across many facets of the industry. Most recently, he spent 7 years as a Digital Business Director at media agency OMD before becoming a consultant in June 2014. In that time he saw the need for a specialist that could work with digital businesses to develop people. 

“Digital is a passion. I love the industry, and how fast it changes otherwise I wouldn’t have been in it for so long,” Te Young says. “I have a lot of close friends and colleagues here so it’s a chance to work with them all. I don’t want to be disconnected from digital but I figure if I treat FutureYou as a digital business and stay close to the industry then I’ll still be digital.”

Te Young is working alongside Erica Kroger who has extensive recruitment experience including eight years operating in ICT and sales and the last three years as a career consultant and coach advising people across all stages of their careers.

FutureYou specialises in digital media disciplines such as management, sales, planning, operations, programmatic, search, content, social, and technology. It can work alongside publishers, agencies, sales networks, suppliers and marketers alike.

Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Moustache Republic expands Aussie presence with new exec
The Kiwi digital commerce partner has appointed a Sydney-based director to oversee the expansion of the company’s Australian footprint.
Epson’s new EcoTank range with two years printing per tank
With 11 new EcoTank printers that give an average user two years of printing and cost just $17.99/colour to refill, Epson is ready to change the game.
Te reo Māori goes global via language app called Drops
If you’re keen to learn a few words of Māori – or as much as 90% of the language, you may want to check out an Android and iOS app called Drops.
Reckon Group announces a steady profit in 2018
Reckon continued its investment in growth throughout the year with a development spend of $14.3 million.