Story image

Kiwi start-up aims to revolutionise email

15 Oct 15

A new Kiwi start-up known as BetterMail has launched an email service with a wide range of features, competitive pricing, and a focus on client integration.

So far, 15% of the NZ telecommunications market is using BetterMail, and the service is now used to send more than five million emails annually.

“We started BetterMail as a lot of these things do; through frustration of the existing options available.

“What we needed was a fully integrated system that allows you to not only see actionable customer insights but act on them.

“The best we could find was slow, expensive and incredibly difficult to use,” says Scott Hoogerbrug, BetterMail chief marketing officer.

The business was in beta for three years and has only recently launched in full.

According to Hoogerbrug, client integration is a key feature of the service.

“Our killer feature is that we allow our clients to pipe real-time data into our system, which allows the end user to not only send email to their customers within minutes, but have a view on business performance given the richness of the data stored.

“It’s incredibly powerful. No longer do marketers have to wait for days, weeks or even months to run a campaign.

“In literally ten minutes, the user can analyse their customer data, find a target based on business objectives, create an email, and send,” says Hoogerbrug.

Along with marketing and trigger based sending, BetterMail also provides free survey web forms and scalable databases per account.

In order to boost the number of businesses using the service, BetterMail is currently running a plan which allows clients to send 50,000 emails per month for free.

Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.