Story image

Kiwi startup DROPIT’s live auctions to feature at Formula One Grand Prix

21 Mar 2018

Kiwi tech company DROPIT will claim pole position with motorsport fans when it debuts its revolutionary drop auctions at the Formula One 2018 Rolex Australian Grand Prix this weekend.

While the likes of Lewis Hamilton, Max Verstappen and Australia’s Daniel Ricciardo battle it out on the Albert Park Grand Prix Circuit, fans will be racing to win with a series of DROPIT’s live 60-second drop auctions.

The tech company will hold three auctions across Thursday, Friday and Saturday – featuring fan packs including a guided behind the scenes tour, tickets to the Official Grand Prix After Party and a chance to watch the on-track action from Pit Canopy.

DROPIT is an interactive, fan engagement app connecting sponsors and teams with their fans during drop auctions.

The price of an item drops to zero in the space of 60 seconds.

The live auctions of fan packs are used to entertain sports fans trackside, projecting the action simultaneously on digital scoreboards and users’ phones.

The mass audience activation platform was created and launched in November 2015 by Mount Maunganui co-founders and brothers Peter Howell and Brendan Howell.

“Formula 1 remains not only the pinnacle of motorsport but one of the biggest sporting events in the world,” says DROPIT CEO Peter Howell.

“To team up with the Australian Grand Prix Corporation to provide the latest in fan experience is an incredible position to be in.”

“Formula 1 has an ever-expanding global fan base and we are excited to introduce a new way to keep fans on the edge of their seats.”

Australian Grand Prix Corporation sales, commercial and marketing, general manager Corina Black says she is thrilled to welcome DROPIT as a partner of the Formula One 2018 Rolex Australian Grand Prix.

“We pride ourselves on providing fans with memorable moments and DROPIT provides an exciting opportunity to engage fans with unique offers.”

DROPIT’s debut in the Australian sporting market illustrates the company’s rising global reputation in the last 12 months.

After taking the app to the world’s biggest consumer market, the United States, the tech company has had a whirlwind six months signing a three-year deal with the NBA’s Phoenix Suns, and joining forces with the SKYCITY Breakers, NZ Cricket and Air New Zealand.

At the Phoenix Suns’ games DROPIT auctioned off premium items including a VIP courtside experience, VIP locker room tours, a Honda dirt bike and the latest iPhone X.

Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced
The Adobe Experience Maker Awards recognise Adobe Experience Cloud customers and partners.
Adobe opens up marketing opportunities with Roku
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
Adobe Summit kicks off the future of customer experience in Las Vegas
“Today, at Adobe Summit, we unveiled significant new capabilities in Adobe Experience Cloud, including the introduction of Adobe Commerce Cloud and Marketo Engage, and general availability of Adobe Experience Platform.”
Interview: CloudBNE's world of AR, AI, and geospatial tech
“In New Zealand I used to hear, ‘we are so small; the market isn’t big enough…’ I often hear the same thing in Australia and even through parts of Asia.  Could we have launched CloudBNE in New Zealand? absolutely.”
NZ's aged care population held back by digital divide
Aged care facilities are slow to provide WiFi access for residents, and interviewees said they would like to see aged care operators provide more support.
‘Buy-now-pay-later’ taking consumer markets by storm
A new survey shows that young people are embracing this new method of purchasing, with over 1.5 million users in the last year in Australia alone.
Better data management: Whose job is it?
An Experian executive’s practical advice on how to structure data-management roles within a modern business environment.
Platform9 and Intersect partner to bring unified cloud to A/NZ
“For Intersect, Platform9 represents the single most strategic solution to a set of challenges we see expanding across the board."