Story image

Kiwis embrace online advertising

17 May 2011

IABNZ released a recent report showing online advertising spend in the first quarter of the year, was up 20 percent year-on-year. 

The total online advertising spend in the quarter was $68.12 million, compared to around $55 million for the same period last year. 

Other interesting results came courtesy of a new break out of online video and email advertising, which previously were included in an overall 'display' figure. Video advertising came in at 9.62 percent of display advertising expenditure, higher than the comparable figures for Australia and the UK, both at 5.7 percent. 

"Advertisers are continuing to look for more cost-effective formats and video online advertising is one where they can enhance or replace their television schedules," said Liz Fraser, IABNZ chair. 

Members can view the full report here (sign in required). Non-members can view a breakdown here

Chch crypto exchange Cryptopia facing liquidation
It seems that Christchurch-based cryptocurrency exchange Cryptopia has been unable to recover after malicious cyber attackers stole around $20 million worth of cryptocurrency.
Adobe & Amazon: Making merchants' stores a lot more powerful
Magento Commerce branded stores for Amazon sellers features native integration with Amazon merchant tools including Amazon Pay and Fulfillment by Amazon. These provide the convenience of secure payments and speedy shipping services for buyers.
Four NZ projects shortlisted in IDC's APAC Smart Cities Awards
The annual awards highlight and acknowledge outstanding smart city initiatives in the Asia Pacific region and this year attracted over 180 entries.
How Chorus aims to reshape service company maintenance contracts
“These contracts are the first step in moving Chorus beyond the major UFB network build."
Mind Lab at MOTAT hosting event to promote young women in tech
Gender diversity in the tech industry is a hot topic around the world, but it’s one that New Zealand is looking to tackle head on.
SOLD: Infratil & partner snap up Vodafone NZ
Brookfield Asset Management and Infratil will hand over NZ$3.4 billion to acquire Vodafone New Zealand.
Noise pollution is the new second-hand smoke
ow loud is our phone call? Can you hear your co-worker’s music through their headphones? Do you need to have that meeting in a public area of the office?
Infratil throws its hat into the buyer's market for Vodafone NZ
Vodafone has been through a turbulent time lately, after the threat of staff redundancies, constant fines from the Commerce Commission, and the addition of Vodafone CEO Jason Paris late last year.