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Kiwis embrace online advertising

17 May 2011

IABNZ released a recent report showing online advertising spend in the first quarter of the year, was up 20 percent year-on-year. 

The total online advertising spend in the quarter was $68.12 million, compared to around $55 million for the same period last year. 

Other interesting results came courtesy of a new break out of online video and email advertising, which previously were included in an overall 'display' figure. Video advertising came in at 9.62 percent of display advertising expenditure, higher than the comparable figures for Australia and the UK, both at 5.7 percent. 

"Advertisers are continuing to look for more cost-effective formats and video online advertising is one where they can enhance or replace their television schedules," said Liz Fraser, IABNZ chair.