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Kordia launches nationwide broadcasting service

Kordia has announced the release of a pop up TV service on Freeview channel 200, making it easier for organisations to broadcast their event to national airways.

The service has been designed for those running an event and wanting to share it with a wider audience across the nation. As such it includes a dedicated Freeview channel and also includes the option of filming, audio, post-production, branding and the inclusion of advertising.

Kordia’s head of media Dean Brain says Kordia’s new offering was created to make TV broadcasting accessible to more people around the country.

Brain says, “With this unique new service, we’re making an ad-hoc broadcast simple and cost-effective. Customers can choose a complete package, including all aspects of production and broadcast, or they can choose to provide Kordia with a recording that we’ll put on the air. This means customers can reach a bigger audience and build credibility while sharing their messages across New Zealand.”

"We’ve taken the popular pop up store concept, which a lot of Kiwis are familiar with, and applied it to broadcasting. Now anyone can set up a temporary Freeview TV channel for any duration - an hour, a day, a week or more - and beam news or events to viewers around the country,” he says.

According to Kordia, the Pop Up TV option is suitable for any event, including annual general meetings, Town Hall events, product launches, fashion shows, music and stage productions, festivals, and cultural celebrations.

It will be offered as a complete managed service or on an ‘a la carte’ basis. As such, the service can include the company’s in-house crew, available to film any event throughout New Zealand, or customers can use their own video production team.

Similarly, Kordia offers audio and post-production services as required, and advertisements can even be integrated into supplied footage. The cost of a broadcast starts at several thousand dollars, depending on services required.

Brain says the service is underpinned by Kordia’s broadcasting network, which carries all New Zealand’s major TV and radio services. The Kordia media team, who’s expertise is also available through the offering, has experience in broadcasting many major local sporting events to TV channels in New Zealand and beyond.

“We’re excited to bring this service to market and meet the definite demand for this service. Not only does Kordia Pop Up TV give our customers the ability to reach bigger audiences, it also means their event is professionally recorded for posterity,” Brain says.

Kordia trialled the pop up TV concept with Auckland’sLantern Festival, which took place in February this year and was, for the first time, broadcast to homes around the nation.

Lantern Festival event producer Eric Ngan says, “Kordia provided the 2019 Lantern Festival with a Pop Up TV channel and online video stream of festival highlights, increasing the exposure of New Zealand’s largest cultural event. We plan to extend our partnership with Kordia to further expand our video presence in 2020.”

Promotions company Red Carpet Productions Ltd is currently broadcasting, using the service on Freeview Channel 200.

Red Carpet Productions Ltd director Debbie Byrnand says, “The easy availability and affordability of Pop Up TV offers major amplification for events which have broad appeal across the country. And the professionalism of the Kordia team means we get on with our events and they get on with putting it on the small screen.”