Story image

Learn social media marketing from one of the best

31 May 2012
Businesses looking to embrace social media in their marketing won’t get a better opportunity to learn how to do it than by listening to Randi Zuckerberg, sister to Facebook founder Mark Zuckerberg and one-time marketing director for the social network, when she addresses an audience in Auckland in a month’s time.
Zuckerberg will be the key speaker at an event being run by Air New Zealand, aimed at ‘giving kiwi businesses the knowledge they need to succeed in the fast moving medium that is proving a game changer for companies globally’.
The airline’s own social media team, The Flying Social Network, will also be involved in the presentations. Air New Zealand ranks sixth in the world for social media presence among airlines, despite being the 36th-largest globally.
Air New Zealand chief executive Rob Fyfe says his team constantly looks to tools such as Facebook and Twitter, as well as emerging platforms like Pinterest, to drive customer engagement and feedback and promote brand awareness.
"I’m sure attendees of this event will be looking forward to being able to apply the tools and advice that Randi and our social media experts are able to share to their own businesses and brands,” Fyfe says.
The event will take place from 7am to 10am on July 4, and the Viaduct Events Centre. Tickets are $75 – go here to buy yours.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.
NZ investment funds throw weight against social media giants
A consortium of NZ funds managing assets worth more than $90m are appealing against Facebook, Twitter, and Google following the Christchurch terror attacks.
Poly appoints new A/NZ managing director, Andy Hurt
“We’re excited to be bringing together two established pioneers in audio and video technology to be moving forward and one business – Poly."
Unity and NVIDIA announce real-time ray tracing across industries
For situations that demand maximum photorealism and the highest visual fidelity, ray tracing provides reflections and accurate dynamic computations for global lighting.
NVIDIA announces Jetson Nano: A US$99 tiny, yet mighty AI computer 
“Jetson Nano makes AI more accessible to everyone, and is supported by the same underlying architecture and software that powers the world's supercomputers.”
Slack doubles down on enterprise key management
EKM adds an extra layer of protection so customers can share conversations, files, and data while still meeting their own risk mitigation requirements.
NVIDIA introduces a new breed of high-performance workstations
“Data science is one of the fastest growing fields of computer science and impacts every industry."
Apple says its new iMacs are "pretty freaking powerful"
The company has chosen the tagline “Pretty. Freaking powerful” as the tagline – and it’s not too hard to see why.