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LiveLink lands Angel funding

15 May 2012

Kiwi start-up LiveLink has secured a second round of funding from a syndicate of five Icehouse ‘IceAngels’, along with the New Zealand Venture Investment Fund.

The $350,000 investment will be used to drive international distribution of LiveLink’s digital marketing platform, LiveLinkConnect, particularly to high-growth markets such as India.

LiveLink was established at the Icehouse incubator in Auckland, securing its first funding in July 2010, also from IceAngels.

The platform allows users to send highly personalised yet brand-focused emails and multimedia, and keep track of when those emails have been opened.

Ken Erskine, director of start-ups at the Icehouse, says the funding is a big milestone for LiveLink and company CEO Jason Roberts.

"The investment is a great validation of the progress made by Jason and the LiveLinkConnect team,” Erskine says, "and will enable them to accelerate growth internationally.”

Roberts says on top of building distribution networks, the funding will also be used for product development.

The company has recently seen an upsurge of demand in the financial services sector, where regulatory changes have affected requirements for the delivery of disclosure statements.