Story image

Marketing in the connected world: Part 3

05 Sep 2012

Done right, social media can be a simple first platform into marketing in the personal space.

We all know how effective social media can be at creating a personal link to a consumer and in building up a relationship based on shared experiences.

Thanks to smartphones and tablets, social media is now one of the easiest ways to connect with customers anywhere they might be.

The trick is taking into account your customer behaviour. A fairly playful brand recently suggested that the worst thing was forgetting to take a smartphone into the toilet with you to read social media while you’re in there. Bringing up unspoken human quirks such as this speaks in an honest way with your fan base and helps to enrich the relationship.

Facebook is the one stellar example of this, and the most prolific. It’s essentially a chat room for all things related to your business, and most marketers will encourage you to treat it as such rather than using it as an extension of your website by pushing out one way communication.

Social media does not stop at Facebook, however. Twitter, Instagram, Pinterest, Linked In and Four Square all have great applications for mobile marketing and personal contact.

Why do this?

Communicating in the personal space is one of the best ways for brands to demonstrate their knowledge and understanding of the customer, show that they too share that space or that interest, demonstrate a more personal and sometimes irreverent side to their business and engage on the same level as the customer.

This may not always generate sales, but it is key in developing relationships. Companies are becoming increasingly aware that relationships with customers must be built and developed to be top of mind and to increase opportunity to sell.

While they might not suit every business, it is well worth taking the time to research Connected World opportunities to see how they could develop your brand.

Nicole Crump is the Director of Tactix, a marketing company offering fixed price marketing plans and strategic advice to companies with a passion for growth. To find out more click here

50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.
Xero launches new data capture product in NZ
“Data automation is the fastest growing app category on the Xero app marketplace so we know there is a hunger for these types of tools."
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
IDC: Top 10 trends for NZ’s digital transformation
The CDO title is declining, 40% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.