Story image

Marketing platform makes recommendations personal across user channels

26 Apr 2018

Email marketing vendor Oracle Bronto has launched a new product recommendation solution to help marketers increase consumer engagement and revenue.

Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic, personalised product recommendations for ecommerce websites, without the need for extensive technical support.

“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live,” says premium outdoor furniture manufacturer RST Brands ecommerce director Matt Grimm.

“Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors.”

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

To help commerce marketers meet these rapidly changing expectations and maximise conversion and engagement, Recommendations Web makes it easy to provide a seamless transition from email to the web by ensuring consistent branding and appearance of product recommendations across channels - all while helping to guide customers down the path to purchase with tailored recommendations.

The user-friendly solution enables marketers to quickly and easily create business rules and personalise content to maximise conversion and engagement.

“Recommendations Web is game-changing for our customers,” says Bronto general manager George Moser.

“Our goal has always been to help merchants maximise engagement and drive revenue by elevating the omnichannel shopping experience.

Recommendations Web is part of the Bronto Marketing Platform, a marketing automation platform that powers personalised multichannel content to generate higher shopper engagement to maximise revenue opportunities. 

An extension of Bronto’s recommendations offerings for email, Recommendation Web empowers marketers to easily and quickly add dynamic, personalised product recommendations anywhere on their ecommerce website.

Unlike other marketing automation platforms that offer integrated web recommendations, the Bronto Marketing Platform makes it quick and easy for marketers to select the predictive rules or customise the display layout. 

Third-party providers often also require marketers to add custom code to every page where the recommendations appear.

With Recommendations Web, the same set of recommendations can be used on multiple pages, minimising the need to update or implement custom code when recommendations rules or designs change.

Recommendations Web is available now as an extension of Bronto’s email recommendations solutions.

How big data can revolutionise NZ’s hospitals
Miya Precision is being used across 17 wards and the emergency department at Palmerston North Hospital.
Time's up, tax dodgers: Multinational tech firms may soon pay their dues
Multinational tech and digital services firms may no longer have a free tax pass to operate in New Zealand. 
Spark’s new IoT network reaches 98% of New Zealand
Spark is the first company to confirm the nationwide completion of a Cat-M1 network in New Zealand.
WhatsApp users warned to change voicemail PINs
Attackers are allegedly gaining access to users’ WhatsApp accounts by using the default voicemail PIN to access voice authentication codes.
Robots to the fore – Key insights for New Zealand Business into RPA in 2019
From making artificial intelligence a business reality to closer ties to human colleagues, robotic process automation is gearing up for a strong 2019.
50 million tonnes of e-waste: IT faces sustainability challenges
“Through This is IT, we want to help people better understand the problem of today’s linear “take, make, dispose” thinking around IT products and its effects like e-waste, pollution and climate change."
Vocus & Vodafone unbundle NZ's fibre network
“Unbundling fibre will provide retail service providers with a flexible future-proofed platform regardless of what tomorrow brings."
IDC: A/NZ second highest APAC IoT spenders per capita
New IDC forecast expects the Internet of Things spending in Asia/Pacific excluding Japan to reach US$381.8 Billion by 2022.