bizEDGE NZ - Melbourne video wall transforms visual content use

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Melbourne video wall transforms visual content use

A 52m2 VuePix E series Pro LED video wall is providing clients and attendees at the Palladium at Crown in Melbourne, Australia with a ‘revolutionary’ visual experience and transforming how events use visual content to engage with attendees.

The 14.4 metre by 4 metre display is comprised of more than 500,000 individual LEDs, providing unmatched colour, brightness and intensity, says Andrew MacColl, director of event technology for Staging Connections.

The wall features a brightness rating of more than 3500 nits – more than 10 times that of the average home television.

The LED Wall, which can be rigged or stacked as either a complete wall or as a series of smaller displays, can enliven the room with dynamic animated backgrounds for performance pieces and transform the ballroom into a digitally immersive event space.

The Palladium at Crown is used for some of Australia's most prestigious events including the TV Week Logie Awards, the Australian Football League Brownlow Medal and the Allan Border Medal.

Kristy Richards, Crown Melbourne venue sales executive, Staging Connections, says the versatility of the wall enables bespoke digital solutiosn to be created for each event at Crown Melbourne, transforming how events use visual content to engage with attendees.

MacColl says he’s excited to bring the industry leading technology to Crown Melbourne, for whom Staging Connections has been in the in-house AV supplier since the venue opened in 1997.

The LED Wall was trialled at the Christmas Showcase, where it provided a dynamic and fluid stage environment for multiple performers.

Utilising the theme of Four Seasons of Christmas, the production took guests through different countries and allowed the team to cast the room in an array of different colours through spectacular onscreen content, supported by dramatic lighting.

The LED wall is being used in conjunction with a Meyer Sound’s horizontal array loudspeaker system.

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