Story image

Mobile friendly websites are not always mobile friendly

15 Oct 2014

Clicking on a website via search results on your smartphone only to find it's not mobile optimised is one of the most frustrating user experiences a person can have when they are looking for something while on the go.

While some businesses not having a website is bad enough, upon learning a website isn't mobile friendly can lead to people thinking a company is out of date, unsuccessful or simply not tech savvy.

Google may be implementing a feature that is yet another incentive for businesses to make their websites mobile-friendly.

Google is testing an icon that warns users when a website is not mobile friendly in mobile search results.

The symbol – a grey phone with a slash through it - is designed to quickly tell users if a website is responsive to mobile devices.

While Google hasn’t announced when it will officially launching the feature, it previously began testing mobile-friendly icons, letting users know what websites were optimised for mobile.

Perhaps Google is testing to see if they get a better response from searchers with the mobile friendly icon or the non-mobile friendly icon, or even no icon at all. Either way, they are certainly planning on labelling mobile-friendly results or non-mobile friendly results.

The testing may not be completely accurate at this stage as the BBC has been labelled as "not mobile-friendly," but the news site actually has launched a mobile version.

A screenshot from @malcolmcoles showing the grey icon:

*As of today it looks as though they are trialling “mobile friendly” in text alongside search results.

Unencrypted Gearbest database leaves over 1.5mil shoppers’ records exposed
Depending on the countries and information requirements, the data could give hackers access to online government portals, banking apps, and health insurance records.
Mozilla launches Firefox Send, an encrypted file transfer service
Mozille Firefox has launched a free encrypted file transfer service that allows people to securely share files from any web browser – not just Firefox.
VoiP new-comer upgraded and ready to take on NZ
UFONE is an Auckland-based VoIP provider that has just completed a massive upgrade of its back-end and is ready to take on the market.
Online attackers abusing Kiwis' generosity in wake of Chch tragedy
It doesn’t take some people long to abuse people’s kindness and generosity in a time of mourning.
Apple launches revamped iPad Air & iPad mini
Apple loves tinkering with its existing product lines and coming up with new ways to make things more powerful – and both the iPad Air and iPad mini seem to be no exception.
IntegrationWorks continues expansion with new Brisbane office
The company’s new office space at the Riverside Centre overlooks the Brisbane River and Storey Bridge.
Emerging tech helps savvy SMB’s succeed
A CompTIA report shows SMBs are taking on the challenge of emerging technologies to reach their business goals.
Tech community rocked by deaths of Atta Elayyan and Syed Jahandad Ali
Both men were among the 50 killed in the shooting in Christchurch last Friday when a gunman opened fire at two mosques.