I thought I would follow-on from my last article 'Hire me, learn from me, buy from me, or get out of my way' as it seemed to resonate with readers. Thanks to those of you who left comments.
On day two of the Infusioncon 2012 conference in Phoenix, I found myself tapping furiously on my trusty iPad as Pam Slim (author of "Escape from cubicle nation”) gave her address. Something she said went straight into the left side of my brain and stuck there.
"Money is not important in itself, but it touches everything in your life that is.”
In that instant, everything for me fell into place. It’s not the cash itself that’s important, it’s all the great things you can do with that cash that are important.
I suggest to you our goals as business owners and entrepreneurs should not be mapped or tagged to EBITDA, Net Profit or any of that particular blah, blah, blah, but rather to the real stuff that money impacts.
Let me explain.
Instead of looking at the boring business metrics as a measure of your business success, consider:
Now, that's the important stuff. Who gives a toss about the KPI?
In reading Pam’s book on the way back from Phoenix to New Zealand, it dawned on me this is the reason why corporate life is so boring and meaningless to many. C- level execs (and I was one of them) talk about quarterly profit KPIs, EBITDA metrics, balanced scorecards, Corporate health KPIs, blah, blah and they wonder why everyone is staring back at them with glazed eyes. No-one is engaged because no-one actually cares about those things. This is why small businesses the world over have such an advantage.
What we do is real and meaningful. Or at least should be.
So what purpose is life or business without money?
The answer you should have to this should be in two parts:
If you are reading this as a small or mid-sized company owner/entrepreneur then consider the following - I have applied what I am about to tell you to my business and it has transformed everything.
About Sean McDonald
Sean is the founder and managing director of Sales Systems Ltd. His company and team of consultants help organisations improve the overall effectiveness of their sales and marketing operations through the introduction of new processes, tools and technology to ensure they are operating at peak performance in today’s highly competitive environment.
Sean is a regular contributor to Techday.