Story image

Mumbai-based Netcore launches CX-based marketing solution

24 Apr 17

Marketing campaigns can be challenging without the right tools to understand and reach out to your clientele in an appropriate and timely manner. 

Mumbai-based marketing solutions provider Netcore has developed a full-spectrum marketing automation platform in an effort to solve the problem.

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time. 

With automated workflows and multiple channels of communication (email, text, voice, social, web, app), personalised campaigns can be executed at scale by sending the right message to the right person on the right channel and at the right time.

“The customer's buying journey has evolved and is disrupting today's marketing landscape. It is non-linear, contextual, transparent and conversational in nature,” Netcore CEO Kalpit Jain says.

“Smartech helps CMOs shift focus from branding to customer experience and design campaigns that are personalised.” 

Indian insurance company HDFC Life was one of the early adopters of Netcore’s marketing solution.

“After adopting Netcore Smartech, we witnessed a 30 per cent increase in email open rates because of relevant targeting while cross-channel marketing gave a 30 percent jump in leads,” HDFC Life senior executive vice president Sanjay Tripathy says.

HDFC Life reduced its waged labour by 12 hours per week after adopting the full-stack Smartech solution.

"A unified view of customer today is crucial to ensure successful lead generation. Insurance is a very tricky market. Most customers have one transaction throughout the year - when paying the premium," Tripathy says.

It was implemented in 25 days and provided a unified view of all campaigns, enhanced campaign performance and improved customer reach.

Netcore says the Smartech solution can double customer engagement, reduce messaging costs by 20 percent, double the return on investment from marketing, and increase customer lifetime value by 20 percent. 

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."