Story image

MYOB kicks of INCITE, debuts new product line

16 Feb 16

Online accounting software firm MYOB is celebrating record attendance numbers at its MYOB INCITE event this year.

The New Zealand leg of the tour kicked off in Auckland yesterday, with events in Wellington and Christchurch to follow later in the week.

According to the company, registrations for the events were trending above last year’s record of 10,000.

The event is aimed to unite accountants, bookkeepers, consultants and add-on partners to “inspire them to take advantage of the transformations occurring within the industry”.

CEO Tim Reed outlined the company’s vision for the profession, and MYOB’s latest innovations that will enable practices to future proof their businesses. He says the decisions that practices make today, will be critical for tomorrow.

“What we have developed is a ground-breaking platform for efficiency to enable our partners and their clients to take advantage of best in market bank feeds, government connections, connected services, and add-ons,” Reed says.

“Through the MYOB platform, together with MYOB business solutions, we enable clients and accountants to communicate and collaborate together more effectively than ever,” he says.

“This Connected Practice is a huge step towards greater workability between practices and their clients”, says Reed

Reed says the adoption of online and mobile technology is having big impacts on the accounting profession.

“We are seeing effects and opportunities in three areas: transaction processing, compliance and advisory,” he explains.

“These three accounting workflows are now more closely intertwined than ever before, creating innovative new possibilities for practices and their clients.

“The Connected Practice is how we see the profession taking shape, and it is the guiding light to MYOBs continuing investment in cloud accounting. It delivers time and efficiency to partners, enabling them to grow their advisory business,” Reed says.

The events saw MYOB announce a number of new services that will be rolled out in 2016. New services include an online ledger, Essentials Connected Ledger, and Essentials Accounting Starter.

 “We are focused on delivering integrated workflows between businesses, practice and partner solutions, ensuring collaboration on data, documents and tasks,” Reed explains.

“By extending our product offering, our partners can now benefit from this connectivity with even more of their client base and be the most effective and efficient in the market,” he says. 

Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
SingleSource scores R&D grant to explore digital identity over blockchain
Callaghan Innovation has awarded a $318,000 R&D grant to Auckland-based firm SingleSource, a company that applies risk scoring to digital identity.