NanoLumens and Navori Labs have teamed up to develop a unified strategy for dynamic digital signage networks, which they say will alleviate the complicated purchasing and delivery process associated with network design and deployment.
The companies say the partnership, which sees NanoLumens’ custom-built LED displays integrated with Navori Labs’ QL digital signage engine, is already paying dividends and making inroads in the retail, gaming and event venue verticals.
Through the non-exclusive partnership, NanoLumens and Navori are delivering complete, integrated high-end hardware and software solutions for end users and systems integrators to address all supply and service needs up front.
The companies say the move will provide the foundation to quickly deploy, scale and monetise dynamic digital signage networks.
Nathan Remmes, NanoLumens vice president of corporate development, says the partnership signifies a new direction, providing better and more comprehensive customer service for digital signage end users and integrators.
“The audio-visual and digital signage industries are increasingly seeing the cream of the crop come together to create complete solutions, and provide customers with a better experience,” Remmes says.
“It’s similar to what the IT industry went through 20 years ago, accelerating away from a large pool of disparate hardware and software vendors and toward a more unified strategy.
“Working with Navori Labs, we can more effectively promote the future of digital signage and provide better ownership at the end user level; as well as complete, customised packages for integrators to accelerate deployments.”
Remmes says an advertising supported network in a large Midwest US convention center is among the early partnership successes.
He says NanoLumens suggested the end user replace an in-house CMS that was plagued by service interruptions, slow loading times and inconsistent screen refreshes.
“The migration to Navori Labs QL software eliminated network downtime and, through Navori Labs new targeted advertising module, quickly put the end user on a path to network monetisation,” NanoLumens says.
Remmes says Navori’s QL software is flexible and can seamlessly drive Windows and Android players from a common user interface, adapting to varying needs and uniqueness of each display, aiding NanoLumens users who have different sized and shaped displays throughout their network.