Story image

NanoLumens turns up the heat on fan experience

23 Feb 16

Fans of the Miami Heat NBA basketball team are basking in an immersive in-arena fan experience which enables the arena owners to make full use of a previously under-utilised outdoor space – and bolster revenue.

The Heat Group, parent company of the arena and the Miami Heat team, called on NanoLumens to create an eye-catching visual environment using six NanoSlim and NanoWrap solutions.

Eric Woolworth, The Heat Group business operations president, says the endeavour pairs technology with fan experience at the new Xfinity East Plaza.

“The incredibly impressive NanoLumens displays are helping us to deliver digital content to a previously under-utilised outdoor space – a prospect we believe Heat fans and arena guests will enjoy as much as we do,” Woolworth says.

The East Plaza turns a once under-utilised area into a revenue generating epicenter of entertainment, with a new partial enclosure, stage and bar, plus the NanoLumens Outdoor Gallery Series digital signage.

Arch Nelson, NanoLumens Southeast regional sales director, says “The new Xfinity East Plaza creates an oasis for ticketed guests to enjoy the South Florida weather, while not missing a minute of the action.”

Nelson says the NanoLumens screens enable the Heat Group to show guests what is going on inside the arena with live action and instant replay, while also offering other entertainment options and showing revenue-generating sponsor advertisements.

The displays enable The Heat Group to boost revenue through game day advertising, while also offering local South Florida businesses and residents a new event space for future opportunities.

NanoLumens says its seamless, non-faceted curved displays deliver ‘spectacularly clear imagery’ into the Plaza and are capable of withstanding the test of time and elements – with a wind rating of up to 186 miles per hour.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."