Fans of the Miami Heat NBA basketball team are basking in an immersive in-arena fan experience which enables the arena owners to make full use of a previously under-utilised outdoor space – and bolster revenue.
The Heat Group, parent company of the arena and the Miami Heat team, called on NanoLumens to create an eye-catching visual environment using six NanoSlim and NanoWrap solutions.
Eric Woolworth, The Heat Group business operations president, says the endeavour pairs technology with fan experience at the new Xfinity East Plaza.
“The incredibly impressive NanoLumens displays are helping us to deliver digital content to a previously under-utilised outdoor space – a prospect we believe Heat fans and arena guests will enjoy as much as we do,” Woolworth says.
The East Plaza turns a once under-utilised area into a revenue generating epicenter of entertainment, with a new partial enclosure, stage and bar, plus the NanoLumens Outdoor Gallery Series digital signage.
Arch Nelson, NanoLumens Southeast regional sales director, says “The new Xfinity East Plaza creates an oasis for ticketed guests to enjoy the South Florida weather, while not missing a minute of the action.”
Nelson says the NanoLumens screens enable the Heat Group to show guests what is going on inside the arena with live action and instant replay, while also offering other entertainment options and showing revenue-generating sponsor advertisements.
The displays enable The Heat Group to boost revenue through game day advertising, while also offering local South Florida businesses and residents a new event space for future opportunities.
NanoLumens says its seamless, non-faceted curved displays deliver ‘spectacularly clear imagery’ into the Plaza and are capable of withstanding the test of time and elements – with a wind rating of up to 186 miles per hour.