Story image

New Kiwi app to protect all the bunnies

15 Oct 14

SAFE has released bits ‘bunny protector’- a new mobile phone app that will help shoppers avoid animal-tested products on the go.

The SAFEshopper Cruelty-free NZ app is the first of its kind in New Zealand. The app will display a list of cosmetics, personal care, and household products available in New Zealand, that are not tested on animals.

SAFE’s head of campaigns, Mandy Carter, says “there are many easy-to-find brands that are hugely successful without harming any animals and it just goes to show how unnecessary animal testing is”.

Testing animals for cosmetics purposes is not illegal in New Zealand and companies that test overseas can also sell their products here.

“We’re working hard to get a New Zealand ban and an import ban but until that happen it’s important for shoppers to look out for cruelty-free products. SAFEshopper makes that easy”.

Features of the app include:

  • Search or browse companies alphabetically and by product categories

  • Use direct links to company websites

  • Continually updated

Available on both iPhone and Android mobile devices.

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."