Brother last week officially introduced its new high speed business grade printer to the local market. New Zealand is one of the first countries on earth to experience this new approach from the Japanese printer manufacturer.

What makes the HL-S7000 series different is that it combines high speed black printing with inkjet technology.

Most corporate users have long thought of inkjets as better suited to consumers and home based businesses, mainly because of the cost of consumables not being competitive in a high volume business environment.

Also slow print speeds were never up to the speeds that laser printers could offer.

All of that has changed with the introduction of this new model. Not only is it inkjet, but it's super fast (printing 100 pages per minute) and economical to run. Costs for an A4 black page is less than 1 cent per print.

The new model which has been nicknamed 'Cobra' and comes in either network or wireless equipped models.

You won't find the product being sold in your local retailer, the product is being sold through the manufacturers own business focused sales team.

A number of Brother's corporate customers have already been trialing the new models with some receiving them last September.

Can Brother turn its dominance in the low cost multifunction market into sales of these corporate focused devices ?

Photo: Brother’s Graham Walshe (right), Brother New Zealand’s Executive Chairman and Group Leader Marketing for Brother Asia Pacific, Middle East and Africa, and Chief Operating Officer Matthew Stroud