Xero has today announced the launch of Smart Lists, a new search function that enables users to search and export customer and vendor contacts for marketing purposes.
According to the growing company, this release is the first in a series of features that will unlock customer data and drive additional business value.
Businesses can use Smart Lists to create powerful targeted lists based on a variety of filters such as customers’ past purchase behaviour, geographic location and payment patterns, including outstanding payments.
“For many small business owners, the easiest new sale is going to come from your existing customers," says Victoria Crone, NZ Managing Director, Xero.
"A key metric for small businesses of all types is that it costs six to seven times more to acquire a new customer than retain an existing one, highlighting the importance of doing what you can to communicate with your customers.
“Many of our small business customers tell us that they spend a lot of time trying to work out how to market to the right customers, so we are excited with the launch of Smart Lists to help solve this problem.”
The new offering for Xero customers gives users the flexibility to export these lists to a marketing platform like Constant Contact for email marketing or as a CSV file. Users can quickly access useful lists by saving search criteria to filter data, or saving search results to refer back to static lists.
In addition to the ongoing development of Xero’s core accounting features, Xero is focused on releasing additional business features within the software.
Smart Lists is the first in a series of new features by Xero, which are able to unlock customer data and drive additional business value.