Story image

Noel Leeming launches machine-learning sales tool

14 Dec 15

Noel Leeming has partnered with Quantiful to develop a mobile product comparison tool, following news from The Warehouse CEO Mark Powell that 25% of the group’s marketing budget will focus on digital.

The Warehouse Group acquired Noel Leeming in December 2012.

The new tool, Match, was driven by Machine Learning and will be introduced into a number of Noel Leeming stores.

Match allows sales staff to instantly identify the best mobile and broadband plan across all telecommunication suppliers for their customers’ needs. Match and Noel Leeming staff use the customer’s personal information and preferences and provide precisely targeted suggestions and recommendations for their mobile phone and plan.

“With Match, decision making for the customer and sales staff is now effortless,” explains Alan Gourdie, managing director at Quantiful.

“Products and services details and advantages are seamlessly displayed, encouraging customers to make a more informed final selection,” he says. “This convenience is the key to a happy customer.”

Match provides a streamlined service with supporting device and plan comparison, selection and purchasing. Using consumer and accessible transactional data combined with relevant external data, Match recommends complementary products in mobile, broadband and media services that fit with a customer’s individual needs and preferences.

Paul Taylor, head of telecoms Connectivity Development at Noel Leeming, adds, “It is early days but since the introduction of Match (Compare and Save) our customers are enjoying the fact we can now give richer independent advice and the convenience of seeing all the options in one place.”

Features:

• Customers’ needs can be quickly and conveniently understood in a retail environment.

• Customers can view competing alternatives and evaluate relative prices and features themselves either in-store or online.

• Inbuilt purchasing enables staff to accompany customers through the transaction process.

• Automatic hand off to the provisioning system is uncomplicated and lead data is generated.

• Ongoing programmed interaction allows further offers on complementary products and deals on new models or subscription renewal services.

Soul Machines' virtual humans go mainstream
An Auckland AI firm renowned for its work creating ‘digital humans’ is now unleashing its creativity to the wider market.
Hands-on review: The Logitech R500 laser presentation remote
With a clever ergonomic design, you’ll never have to glance at the device, unless you deliberately look to use the built-in laser pointer to emphasise your presentation.
GCSB welcomes Inspector-General's report on intelligence warrants
Intelligence warrants can include surveillance, private communications interception, searches of physical places and things, and the seizure of communications, information and things.
Lightning Lab accelerator delves into tourism
“It’s great to see the tourism sector taking a proactive and collaborative approach to innovation."
Apax Partners wins bidding war for Trade Me buyout
“We’re confident Trade Me would have a successful standalone future," says Trade Me chairman David Kirk
Verifi takes spot in Deloitte Asia Pacific Fast 500
"An increasing amount of companies captured by New Zealand’s Anti-Money laundering legislation are realising that an electronic identity verification solution can streamline their customer onboarding."
Homegrown stress relief app to be launched next year
Researchers at the University of Auckland and an Auckland-based creative agency are working together to create a ‘world first’ app that they believe will help with stress relief.
How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.