Story image

NZ company serves up online shopping - in the retail window

15 Oct 15

Full online shopping has come to bricks and mortar retail windows, with Kiwi retailer The Homestore offering a 24/7 storefront window that allows full online shopping via an interactive touchscreen.

The Labyrinth 24/7 Storefront allows windows shoppers to access product information, make secure purchases, access specific information such as a wedding register and view special offers.

At the point when personal details need to be provided to purchase an item, the purchase is handed over to the shopper’s mobile device to ensure a secure check-out process and peace of mind when using a public touch screen to place an order.

Dan Vincent, The Homestore owner, says despite the move to a digital world, many shoppers still live for the endorphin rush that comes with making a purchase in-store.

“Online is an important sales channel for us, but around 80% of our sales still come from in-store shoppers who want to touch and experience the quality of our products first hand,” Vincent says.

The company also carries 8000 products, with customers enjoying coming into the store to ask questions and get advice, a view backed by Point of Purchase Advertising International’s 2014 Mass Merchant Study found 82% of purchase decisions are still made in-store.

However, today’s shoppers, particularly millennials, are plugged into technology and are constantly hunting for information from multiple sources.

Vaughan Reed of Labyrinth Solutions, the company behind The Homestore’s 24/7 Storefront, says adapting is not just about having a substantial online offering anymore. “It’s about bringing the digital experience into the store and using it to deliver a consistently unbeatable customer experience,” Reed says.

He says the convergence of the real and digital worlds – known as an omni-channel retail strategy – is ‘what’s going to give retailers with physical stores the upper hand.

Reed says the Storefront drives foot traffic into The Homestore and also gives shoppers the flexibility to view and purchase products 24 hours a day, seven days a week.

“An online website, while available around the clock, cannot capture business from passing foot traffic outside of normal hours.”

The Storefront solution integrates with The Homestore’s website allowing offers, products, pricing and all content to be centrally managed to provide a consistent omni-channel experience.

“At the end of the day, the 24/7 Storefront is an engaging and interactive experience for Homestore customers, which is another touch point with their brand that consumers wouldn’t otherwise have had,” Reed says.

Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Preparing for e-invoicing requirements
The New Zealand and Australian governments are working on a joint approach to create trans-Tasman standards to e-invoicing that’ll make it easier for businesses in both countries work with each other and across the globe
5c more per share: Trade Me bidding war heats up
Another bidder has entered the bidding arena as the potential sale of Trade Me kicks up a notch.
Hootsuite's five social trends marketers should take note of
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
Company-X celebrates ranking on Deloitte's Fast 500 Asia Pacific
Hamilton-based software firm Company-X has landed a spot on Deloitte Technology’s Fast 500 Asia Pacific 2018 ranking - for the second year in a row.
Entrepreneur reactivates business engagement in AU Super funds
10 million workers leave it up to employers to choose their Super fund for them – and the majority of employers are just as passive and unengaged at putting that fund to work.
Tether: The Kiwi startup fighting back against cold, damp homes
“Mould and mildew are the new asbestos. But unlike asbestos, detecting the presence – or conditions that encourage growth – of mould and mildew is nearly impossible."
Capitalising on exponential IT
"Exponential IT must be a way of life, not just an endpoint."