bizEDGE NZ - NZ gaming industry in need of startup companies

Warning: This story was published more than a year ago.

NZ gaming industry in need of startup companies

Despite a lack of new businesses and start ups, the New Zealand video game industry is growing, according to new research from the New Zealand Game Developers Association.

New Zealand’s video game studios created 134 new high-tech creative jobs in the last financial year, according to a survey undertaken by the organisation.

The sector employs 568 fulltime employees and earned $78.7m in FY2015, up 3% on the previous year, the research shows, with 82% of revenue coming from digital exports.

The survey shows that established game studios continue to do well but the overall sector’s growth has slowed due to a lack of new businesses being established by either local startups or international investors.

In response, the NZ Game Developers Association is running its own startup programme, the KiwiGameStarter, and calling for government screen visual effects schemes to be modernised to attract international video game productions.

“We expect a good year ahead for the established games studios, but we’re concerned that our pipeline of up and coming studios has dried up,” says Stephen Knightly, Game Developers Association chairperson

Employment of game programmers and artists grew significantly to 568 fulltime jobs as studios invested in new product development. Recent New Zealand-made game launches include Outsmart’s Bloodgate, Ice Age Avalanche by Gameloft Auckland, Monsters Ate My Metropolis by Pikpok and Path of Exile’s The Awakening expansion.

“Tellingly, every local games business with more than 10 employees is at least six years old. We haven’t seen another local success scale up in recent years,” explains Knightly.

“Although we have a proven track record, skills and the ability to reach global markets digitally, the survey highlights a scarcity of startups on track to become the next generation of sustainable studios,” he says.

“Since games are global and digital in nature, with a good prototype it is possible to attract crowdfunding, publishing deals or private investment. But a gap in investment at the early stage is preventing small independent developers from even getting that far.”

To address this, Knightly says the association and sponsors have created the KiwiGameStarter where one promising games business will receive funding, software, and business mentoring support worth over $25,000. A second studio will also win $5,000 plus software.

Knightly says the KiwiGameStarter competition aims to help early-stage games businesses develop prototypes ready for investment or crowdfunding. It is supported by Callaghan Innovation, ISP BigPipe, Microsoft, game development tool makers Autodesk and Unity 3D, Pursuit Public Relations and Hudson Gavin Martin lawyers.

Playable prototypes and business plans for the competition are due on 28 August. Details are available on

Despite international interest, New Zealand is also missing out on international game visual effects productions because they are excluded from the relevant visual effects incentive, Knightly says.

The Postproduction, Digital and Visual Effects scheme offers a 20% rebate on visual effects productions completed in New Zealand. The government recently announced a reduction in the qualifying expenditure threshold from $1 million to $500,000 to stimulate demand for post-production and smaller visual effects companies.

“Existing programmes could simply be modernised to include comparable games visual effects and generate a greater economic benefit for New Zealand,” Knightly says. “Instead of chasing more but smaller visual effects projects, we could attract higher margin, multi-million dollar game projects.

“ Video game and film visual effects work are comparable and only one criteria needs to be revised to make games eligible.

Are you keen to hear from an expert in this field?

Follow Us


next-story-thumb Scroll down to read: