Story image

Online and social media strategies vital, says Spark

24 Mar 16

Online sales are proving vital for small businesses over holiday periods, according to Spark, who says it is important SMBs develop a successful web and social media strategy.

According to the telco firm, insights shared by Spark around where Kiwis head to over Easter is proving to be a valuable resource for small businesses preparing for an influx of visitors to their town.

Sally Gordon, small business communications manager for Spark, says holiday breaks like Easter provide an opportunity for businesses to make a connection with their customers - which doesn’t have to end when they leave town.

“There are many examples of small and medium businesses right across the country thriving with the help of successful web and social media strategy making them accessible from anywhere, at anytime”, Gordon says.

“If you think about it, this really encapsulates the Kiwi innovation mentality. We are a nation of entrepreneurs, so geographical location shouldn’t be a barrier to success,” she says.

Qrious insights, which are based on anonymised, aggregated customer data, show that over Easter weekend in 2015 one holiday hotspot, the Bay of Plenty, had an additional 33,560 visitors from New Zealand’s three main centres - Auckland, Wellington and Christchurch.

During this period Tauranga experienced a 62% spike in daily mobile data usage.

“Having a social media presence and understanding how to market yourself is really important”, Gordon says.

“If you look at the insight that we are seeing around the movement of people, the convenience of searching for services, ordering and buying things online and the popularity of social media, there is a real opportunity for small business to get noticed,” she explains.

Qrious insight from 2015 shows across the country the most popular holiday hotspots, defined by Regional Tourism Organisations (RTOs), were Waikato, Northland, Coromandel and South Canterbury.

Domestic tourism insights were provided by Qrious. Qrious uses anonymous mobile location data from Spark to provide insights into the aggregated movements of people within New Zealand. Visitor numbers are produced by extrapolating activity seen on the Spark network out to an estimate of total visitor numbers.

Qrious is a data analytics business owned by Spark,

How blockchain will impact NZ’s economy
Distributed ledgers and blockchain are anticipated to provide a positive uplift to New Zealand’s economy.
25% of malicious emails still make it through to recipients
Popular email security programmes may fail to detect as much as 25% of all emails with malicious or dangerous attachments, a study from Mimecast says.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill. 
Protecting organisations against internal fraud
Most companies tend to take a basic approach that focuses on numbers and compliance, without much room for grey areas or negotiation.
Telesmart to deliver Cloud Calling for Microsoft Teams
The integration will allow Telesmart’s Cloud Calling for Microsoft Teams to natively enable external voice connectivity from within Teams collaborative workflow environment.
Jade Software & Ambit take chatbots to next level of AI
“Conversation Agents present a huge opportunity to increase customer and employee engagement in a cost-effective manner."